The role of festivals in tourism industry - Английский язык - Презентации

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The role of festivals in tourism industry

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The role of festivals in tourism industry

Introduction Chapter I. The theoretical principles of tourism industry and event management 1.1.The essence of tourism industry, and its effect on the developing countries’ tourism economy 1.2.Types of event. Event management 1.3.The concept of festivals and their role in tourism development Chapter II. Uzbek events and their contribution to tourism industry of Uzbekistan, tourism festivals 2.1. Foundation and advancement of events in Uzbekistan 2.2. Festival “Sharq taronalari” (“Melodies of Orient”) – focal point of international visitors 2.3. “Silk and Spices” festival’s development prospects Chapter III. "Festival devoted to the 680 th anniversary of Amir Temur or Bukhara at the time of Timurids“ festival program and its development features 3.1. Culture and historical buildings of

The purpose of my choice is to define the importance of festivals which will help to improve the infrastructure of a destination, maintain losing customs and traditions, and also which will be in a great importance to grow the number of long haul travelers.

 Study the development of tourism, its types and forms, event tourism, event management, types of events, and study theoretical information such as the role of festivals in the development of tourism;  Foundation and advancement of events in Uzbekistan, uzbek events, creations of festivals “Sharq taronalari” and “Silk and Spices” , study their contribution to tourism industry.  According to the theoretical information, suggest arrangement structure and program of the festival devoted to “Amir Timur`s 680th anniversary or Bukhara at the period of Timurids”.  Study Timurids dynasty and their period, social – political , cultural life of Bukhara in the XIV – XV centuries, moreover study historical monuments reconstructed being preserved to our days, thus use marketing measures to commerce

Event tourism Event tourism is a systematic planning, development, and marketing of festivals and special events which will serve as a catalyst for infrastructure and economic growth. Derivation of first arranged events goes far as the ninetieth of the XX century, with the establishment of event management organizations.

Typology of planned events Cultural celebratio ns Business and trade Educational and scientific Political and statePrivate eventsSport competition Art and entertaime nt

Festivals are organized in order to answer the specific needs of a community and in the same time to offer entertainment for participants and also visitors. They will focus on cultural and specifically ethnic topics. Festivals provide numerous benefits not only for the individual business but also for a community and tourism region. They can be as follows:  increase visitation and receipts  reduce seasonality  encourage repeat visitation  heighten regional awareness  provide the stimulus for additional infrastructure development in the local area

- Kupkari traditional games - The festival of national cuisine -"Taste of the Silk Road" - Traditional Festival "Silk & Spices" - Festival of Khan-Atlas - Flower Fest - “Shark taronalari” festival - International Wine Festival ‘Sunny grapes’ - Festival of Folk Art - Boysun bahori festival Tourism festivals and events in Uzbekistan

Festival “ Sharq taronalari” (“Melodies of Orient”) – focal point of international visitors

“ Silk and Spices” festival Organization since 2000 Founders "Uzbektourism" Bukhara regional branch, Association of Artisans “Khunarmand”, former Bukhara Tourism Association Goal - to preserve the existing cultural heritage with all its specific features and level of artistic skill, as well as support the arts and crafts works of artisans. Activities – parade, conference, trade of silk and spices, cultural programs, fashion show, sports and cuisine competitions. Contributed to the growth of domestic tourism, fostered infrastructure, presented full tourist potential of the region.

Future direction of festival along regionsFestival devoted to “680th anniversary of Amir Temur” or “Bukhara at the period of Timurids” The aim of this festival is to memorize our great ancestors, to recreate forgotten traditions and culture, by this way rise the interest of foreigners to our country.

Arrangement dates - 8-12 April, 2016 Continuation – 3 days / 4 nights Content of festival – opening ceremony and seminar-conference, “Modern Bukhara at night” concert, Guide information on historical monuments, parade and demonstrations concerning to Amir Temur and his contemporaries, Uzbek national foods party, National and modern clothes fashion shows . “ 680th anniversary of Amir Timur or Bukhara at the period of Timurids” festival’s suggested program

Promotional efforts of the festival  Websites  Social networks  Outdoor media  Mass media  Others By offering agreements to cooperating tour operators, we can increase the visitors. Particularly, we ought to call to tour operators, give them the idea of fascinating foreigners and create tour packages corresponding to the festival day. For instance, if organized tour for 7 nights/ 8 days along Tashkent – Khiva – Bukhara – Samarkand – Tashkent directions, by lengthening the overall tour durations in Bukhara for 4 night/ 3 days, we can prepare tour packages for 9 nights/ 10 days, so it will be productive.

Promotional efforts of the festival Websites

Social networksPromotional efforts of the festival

Contribution  lengthened days of activities  high capacity of hotels  income to tourist service provider companies  improvement of infrastructure  preservation of national traditions and monuments  growth of both domestic and international tourism

Concluding the presentation of the thesis I would like to recommend following suggestion s: Strengthen the basis of events though establishment of event management companies; Educate and train skilled personnel of this sphere, provide them conditions to improve the their qualification abroad; For increasing uzbek events, for further development of the tourism industry, promotion of the country organize festivals, thus show participants and visitors national customs and traditions; Improve promotional measures as marketing mass media and social network for the attention of travelers to uzbek events; Support researches and ideas in order to increase regional festivals and organize competition contests though out the country; Promote the concept of festival devoted to the “680 th anniversary

Thank you for your attention!

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