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Раздел Курсовые работы
Предмет Английский язык

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Bohodir Jalolov

The role of repetition in persuasive texts

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MINISTRY OF HIGHER 
 EDUCATION, SCIENCE AND INNOVATION OF THE REPUBLIC OF
UZBEKISTAN
SAMARKAND STATE INSTITUTE OF FOREIGN 
LANGUAGES
ENGLISH PHILOLOGY AND TRANSLATION FACULTY
COURSE WORK
Theme:   THE ROLE OF REPETITION IN PERSUASIVE
TEXTS
Samarkand CONTENTS
INTRODUCTION ........................................................................................................................................... 2
CHAPTER I. Define repetition and its significance in persuasive texts. ........................................................ 4
1.1. Explore various types of repetition, such as lexical, syntactical, and structural repetition ............... 4
1.2. Analyze the psychological aspect of repetition in persuasion ........................................................... 8
Conclusion on Chapter I ......................................................................................................................... 12
CHAPTER II. Investigate how repetition has been used in influential speeches or texts throughout history.
................................................................................................................................................................... 16
2.1. Discuss how overuse or manipulation of repetition may lead to negative perceptions or 
unintended consequences. .................................................................................................................... 16
2.2. Offer tips on balancing repetition to avoid monotony while maintaining persuasive impact ......... 22
Conclusion on Chapter II ........................................................................................................................ 28
CONCLUSION ............................................................................................................................................. 31
REFERENCES: ............................................................................................................................................. 35
INTERNET RESOURCES ............................................................................................................................... 37
1 INTRODUCTION
Delivery   of   each   subject   to   students   using   new   innovative   pedagogical
technologies is one of the main requirements of  today’s education. The President
of The Republic of Uzbekistan Shavkat Mirziyoyev on May 19, 2021 “A measure
to   bring   the   popularization   of   learning   foreign   languages   in   the   Republic   of
Uzbekistan   to   a   qualitatively   new   level”   In   accordance   with   the   State   Program
“Year   of   Youth   Support   and   Public   Health   Strengthening”,   the   development   of
foreign   language   teaching   as   a   priority   of   education   policy,   in   this   direction   to
fundamentally improve the quality of education, to attract qualified pedagogues to
the   field,   and   to   improve   the   quality   of   the   population   special   importance   is
attached to increasing their interest in learning foreign languages. A new stage, a
new   era   has   begun   in   the   teaching   of   foreign   languages   in   our   country   [1,   115].
The   use   of   advanced   pedagogical   technologies,   interactive,   innovative   methods,
communicative   and   informational   tools   is   required   in   the   process   of   teaching
foreign   language   classes.   In   our   republic,   new   methods   and   requirements   have
been   developed   in   accordance   with   the   European   framework   recommendations
(CEFR)   and   International   English   Language   Testing   System   (IELTS)   for   foreign
language   Teaching   and   assessment   of   knowledge   and   skills   of   foreign   language
teachers. According to it, textbooks were created for students of general education
schools   And   vocational   schools.   In   accordance   with   these   requirements,
classrooms   were   equipped   with   new   information   and   communication   techniques.
Foreign   language   science   is   divided   into   four   aspects   (reading,   writing,   listening
and  speaking),   and   separate   concepts   and  skills   are   given  for   each   of   them.   «It’s
time   to   establish   a   new   system   for   teaching   foreign   languages   in   our   country,
which   will   be   a   solid   foundation   for   the   future.   Since   we   have   set   ourselves   the
goal   of   building   a   competitive   country,   from   now   on,   graduates   of   schools,
lyceums, colleges and universities must  have a perfect knowledge of at  least  two
foreign languages. This strict requirement should become the main criterion for the
activity   of   the   head   of   every   educational   institution,”   said   Shavkat   Mirziyoyev.
2 According to the Merriam-Webster Dictionary, repetition is defined as “the use of
words   to   express   something   other   than   and   especially   the   repeating   of   the   literal
meaning”, and according to the Collins Dictionary, repetition is “a subtle form of
humour   which   involves   saying   things   that   you   do   not   mean».   Actuality   of   the
theme of the course paper. In this course work the main types of irony is discussed
in   different   contexts   of   literary   works   in   which   variety   of   meanings   brings   out
under   special   content   of   irony.   Moreover,   irony   and   satire   can   express   subtle
difference   yet   with   their   own   particular   peculiarities.   Repetition   is   satire   that
compares   what   someone   actually   means   with   their   language   against   what   they
actually   say   or   do.   As   for   the   actuality   of   the   course   work   is   to   show   the   use   of
irony and its origin and its recent interrelationships and differences, adding in the
sentence.
             The object matter of the course paper.   Repetition is a literary device that
expresses   expectations   and   reality.   Storytellers   use   repetition   to   create   humor,
suspense, and an emphasis on a particular subject. By highlighting the incongruity
of a situation or action, repetition draws attention to a plot point, character trait, or
thematic argument.
             The  subject  of  the  course  paper.   The  definition  of   repetition as  a  literary
device Is a situation in which there is a contrast  between expectation and reality.
For   example,   the   difference   between   what   something   appears   to   mean   versus   its
literal meaning. Repetition is associated with both stylistic prose and poetry.
             The content and structure of the work.   In accordance with the goals and
objectives of the work, the structure is composed of an introduction, two chapters,
a conclusion and a bibliography.
3 CHAPTER I. Define repetition and its significance in persuasive
texts.
1.1. Explore various types of repetition, such as lexical, syntactical, and
structural repetition
              Repetition   is   a   powerful   literary   device   that   adds   emphasis   and   rhythm   to
language.   Here   are   brief   explanations   of   lexical,   syntactical,   and   structural
repetition: Lexical Repetition: Involves the repetition of words or phrases within a
text. Enhances the significance of specific terms and creates emphasis.
      Example: "The night was dark, the wind was dark, and my thoughts were dark.
«Syntactical Repetition:  Involves the repetition of sentence structures  or patterns.
Adds a sense of balance and rhythm to the writing.
           Example: "She danced with grace; she danced with passion; she danced with
joy.   «Structural   Repetition:   Involves   the   repetition   of   larger   structural   elements,
such as entire sentences or paragraphs. Creates a sense of continuity and reinforces
themes.
           Example: Beginning consecutive paragraphs with a similar phrase or idea for
emphasis. These forms of repetition can be employed by writers to evoke specific
emotions, highlight key concepts, or create a memorable and rhythmic flow in their
writing.
      Here are three types of repetition: 
 Anaphora: The repetition of a word or phrase at the beginning of successive
clauses or sentences.
      Example: “I have a dream that one day... I have a dream that one day... I have a
dream that one day...”
 Epistrophe:   The   repetition   of   a   word   or   phrase   at   the   end   of   successive
clauses or sentences.
Example: “Love is patient, love is kind, love is enduring.”
4  Polysyndeton:   The   deliberate   use   of   several   conjunctions   in   close
succession, especially where they are not grammatically necessary.
              Example:   “I   went   to   the   store   and   bought   milk   and   bread   and   eggs   and
cheese.”   These   repetition   techniques   can   be   employed   in   writing   and   rhetoric   to
create emphasis, rhythm, and impact.
        Lexical repetition involves the repetition of words or phrases within a text. It
is a literary device used to emphasize specific terms, create a rhythm, or convey a
particular mood. Here are some examples of lexical repetition: 
Emphasis:
        Example: “The mountain stood majestic, its peaks piercing the sky. Majestic,
it inspired awe in all who beheld it.”
Rhythm:
           Example:  “She  danced through the  night, danced  with joy, and danced with
abandon, each movement a celebration.”
Mood:
            Example:   “The   forest   was   dark,   dark   with   secrets,   dark   with   ancient   tales
whispered through the leaves.” Lexical repetition can be a powerful tool in writing,
helping   to   draw   attention   to   key   ideas   or   evoke   specific   emotions   by   reinforcing
certain words throughout a passage.
        Syntactical repetition involves the repetition of sentence structures or patterns
within a  text. This  literary device  is  used  to  create  rhythm, emphasize   ideas,  and
contribute   to   the   overall   flow   of   the   writing.   Here’s   more   information   and
examples:
1. Balance and Rhythm:
      -   Syntactical   repetition  often  introduces   a   sense   of   balance   and  rhythm,  as   the
repeated structures contribute to a pattern that can be pleasing to the reader.
2. Emphasis:
      -   By   repeating   specific   syntactical   structures,   writers   can   emphasize   particular
ideas or themes, making them more memorable to the audience.
5 3. Variation:
      -   While   repetition   is   a   key   element,   variations   in   syntax   can   be   introduced   to
maintain   interest   and   avoid   monotony.   This   interplay   of   repetition   and   variation
adds complexity to the writing.
       Example:
     - Repetition: “She walked to the edge of the cliff. To the edge, she peered into
the vast unknown. Into the unknown, she ventured with courage.”
   - Variation: «She walked to the edge of the cliff. Peering into the vast unknown,
she gathered her courage and ventured forward.”
             In this example, the repeated structure “She [action]. [Prepositional phrase]”
creates   a   rhythmic   pattern,   while   variations   in   the   second   and   third   sentences
prevent   redundancy.   Syntactical   repetition   is   a   versatile   tool   that   writers   use   to
enhance the structure and impact  of  their prose.  Structural  repetition involves the
repetition   of   larger   structural   elements   within   a   text,   such   as   repeating   entire
sentences   or   paragraphs.   This   literary   device   can   be   employed   for   various
purposes,   including   emphasizing   themes,   creating   a   sense   of   continuity,   and
reinforcing   key   ideas.   Here’s   more   information   and   an   example:   Emphasis   and
Reinforcement: Structural repetition can be used to emphasize a particular point or
theme   by   restating   it   in   a   similar   or   identical   manner.   Continuity:   By   repeating
certain   structural   elements,   writers   create   a   sense   of   continuity   that   helps   tie
different parts of the text together. Highlighting key ideas: This technique is often
used to highlight and reinforce central ideas or messages within a piece of writing.
Example:  Repetition:  “In the quiet  of  the night, he pondered the mysteries of  the
universe. Pondered the vastness of space and the infinitesimal nature of existence.
Existence,   a   puzzle   he   sought   to   unravel.”   In   this   example,   the   repetition   of   the
structural element “In the quiet of the night, he [action]. [Repeated idea or theme]”
reinforces   the   contemplative   nature   of   the   protagonist   and   emphasizes   the
overarching theme of exploring life’s mysteries. Structural repetition contributes to
the overall cohesion and impact of the writing.
6       Lexical repetition refers to the use of the same word or words within a passage
of   text.   This   can   occur   for   various   stylistic   or   rhetorical   purposes,   such   as   to
emphasize   a   point,   create   a   specific   effect,   or   reinforce   a   theme.   It   is   a   common
literary device used by writers to draw attention to particular words and ideas.
         Syntactical repetition refers to the repetition of sentence structures or patterns
within a passage of text. This can be used to create rhythm, emphasize key points,
or   establish   a   specific   tone.   For   example:   “Mary   likes   hiking,   Mary   enjoys
swimming, and Mary loves running.”
            In   this   example,   the   repetition   of   the   structure   “Mary   +   verb”   creates   a
rhythmic pattern and emphasizes Mary’s activities.
            Lexical   repetition,   as   mentioned   earlier,   involves   the   repetition   of   the   same
word or words within a passage of text. This can be used for emphasis, to create a
specific   effect,   or   to   reinforce   a   theme.   For   example:   “The   sun   was   shining
brightly, casting a warm glow on the fields. The fields stretched out endlessly, their
golden color stretching as far as the eye could see.”
            In   this   example,   the   repetition   of   “fields”   emphasizes   the   vastness   and
expansiveness of the landscape.
      Structural repetition involves the repetition of larger structural elements such as
paragraphs, sections, or entire passages within a text. This can be used to create a
sense of unity, reinforce key ideas, or highlight important themes. For example:
      In a novel, the author might use structural repetition by beginning each chapter
with a flashback  to the protagonist’s childhood, creating a  thematic  link between
past and present.
           Overall, all three types of repetition—syntactical, lexical, and structural—can
be powerful tools for writers to convey meaning, create impact, and engage readers
through various literary effects.
      Syntactical repetition involves the repetition of grammatical structures within a
sentence   or   across   sentences.   It   emphasizes   the   arrangement   of   words   and   their
relationships   in   a   sentence.   For   example:   “She   enjoys   hiking,   swimming,   and
7 cycling.” Lexical repetition, on the other hand, refers to the repetition of words or
phrases.   It   focuses   on   the   repetition   of   vocabulary   throughout   a   text.   Example:
“The   sun   was   shining   brightly.   She   wore   a   bright   yellow   dress   that   matched   the
brightness   of   the   day.”   Structural   repetition   involves   the   repetition   of   overall
patterns   or   structures   in   a   text,   such   as   repeated   sentence   structures   or
organizational   patterns.   This   creates   a   sense   of   rhythm   or   coherence.   Example:
“Not   only   did   he   excel   in   academics,   but   he   also   shone   in   sports.”   In   summary,
syntactical repetition deals with grammar, lexical repetition deals with words, and
structural  repetition deals with overall patterns in a text. These techniques can be
used for various purposes, including emphasis, rhythm, and coherence in writing.
1.2. Analyze the psychological aspect of repetition in persuasion
       The psychological aspect of repetition is deeply rooted in human cognition and
perception.   Repetition   can   have   various   effects   on   individuals,   both   in   terms   of
cognitive processing and emotional responses.
1. Memory Enhancement: Repetition plays a crucial role in memory formation.
The more often information is repeated, the more likely it is to be retained in
memory.   This   is   known   as   the   “repetition   effect”   and   is   utilized   in
educational contexts to enhance learning. Memory enhancement refers to the
improvement   or   optimization   of   memory   function,   including   the   ability   to
encode,   store,   and   retrieve   information.   There   are   various   strategies,
techniques,   and   interventions   aimed   at   enhancing   memory,   and   these
approaches   can   be   applied   in   everyday   life,   educational   settings,   clinical
contexts,   and   cognitive   training   programs.   Memory   enhancement   can   be
beneficial   for   individuals   seeking   to   improve   their   academic   performance,
maintain   cognitive   function   as   they   age,   or   address   memory-related
challenges   associated   with   conditions   such   as   dementia   or   traumatic   brain
injury.
8 2. Cognitive   Ease:   Repeated   exposure   to   a   stimulus   can   lead   to   a   sense   of
familiarity and cognitive ease. This feeling of ease can influence perception,
making individuals  more likely  to perceive  repeated information  positively
and   even   find   it   more   truthful.   Cognitive   ease   refers   to   the   mental   state   in
which   an   individual   experiences   a   sense   of   mental   effortlessness,   comfort,
and   fluency   when   processing   information   or   performing   cognitive   tasks.
When   someone   is   in   a   state   of   cognitive   ease,   they   may   find   it   easier   to
comprehend, remember, and make decisions about the information they are
processing. This can lead to a feeling of confidence and a positive emotional
response   to   the   task   at   hand.   Conversely,   cognitive   strain   or   cognitive
disfluency refers to the mental effort, discomfort, and difficulty experienced
when   processing   information   or   performing   cognitive   tasks.   When
individuals   are   in   a   state   of   cognitive   strain,   they   may   find   it   more
challenging   to   comprehend,   remember,   and   make   decisions   about   the
information   they   are   processing.   This   can   lead   to   feelings   of   frustration,
confusion, and negative emotional responses to the task at hand.
Understanding cognitive ease and cognitive strain can be valuable for
educators,   psychologists,   marketers,   and   others   who   seek   to   optimize
learning, decision-making, and communication by considering the cognitive
states   of   their   audience.   Additionally,   research   into   cognitive   ease   and
cognitive   strain   has   implications   for   understanding   human   cognition,
perception, and behavior in various contexts.
3. Emotional Impact: Repetition can evoke emotional responses. In advertising,
for   example,   repeated   exposure   to   a   brand   or   message   can   create   positive
associations   or  increase   emotional   engagement.  Emotional   impact   refers  to
the   effect   that   an   experience,   event,   or   stimulus   has   on   an   individual’s
emotions, mood, and psychological well-being. It encompasses the range of
emotional   responses   and   reactions   that   people   may   have   in   response   to
various  stimuli, such  as art, media, personal  interactions,  or  significant  life
9 events.   Emotional   impact   can   be   both   immediate   and   long-lasting,
influencing   an   individual’s   thoughts,   feelings,   and   behaviors.   Emotional
impact   is   a   central   consideration   in   fields   such   as   psychology,   marketing,
storytelling,   and   entertainment.   Understanding   how   to   evoke   specific
emotional   responses   and   manage   emotional   impact   is   crucial   for   creating
engaging   content,   designing   effective   interventions,   and   fostering
meaningful   connections   with   others.
In literature and film, for example, authors and filmmakers deliberately craft
narratives to elicit emotional impact in their audience by creating characters
and   situations   that   resonate   with   universal   human   emotions.   Similarly,   in
marketing   and   advertising,   understanding   the   emotional   impact   of
messaging   and   branding   is   essential   for   connecting   with   consumers   on   a
deeper level and influencing their purchasing decisions. 
Overall, the study of emotional impact provides valuable insights into
human   emotions,   cognition,   and   behavior,   shedding   light   on   the   ways   in
which individuals respond to and are affected by the world around them.
4. Habit   Formation:   Repetition   is   fundamental   to   habit   formation.   Regularly
repeating   a   behavior   or   action   reinforces   neural   pathways,   making   the
behavior more automatic over time.   Habit formation refers to the process by
which   behaviors   become   automatic   and   ingrained   through   repetition   and
reinforcement. When a person consistently engages in a particular action or
behavior,   the   brain   forms   neural   pathways   that   make   it   easier   and   more
efficient   to   perform   that   behavior   in   the   future.   This   process   is   often
described   as   "habit   formation"   and   can   have   a   significant   impact   on   an
individual's daily routines, productivity, and overall well-being.
5. Persuasion:  Repetition is a persuasive technique. When an idea or message
is   repeated,   it   can   influence   attitudes   and   beliefs,   as   people   may   be   more
likely   to   accept   information   that   is   familiar   or   frequently   encountered.
Persuasion in repetition refers to the use of repeated messages, arguments, or
10 stimuli   to   influence   an   individual’s   beliefs,   attitudes,   or   behaviors.   The
concept is based on the idea that repeated exposure to a particular message
can   lead   to   increased   acceptance   or   internalization   of   that   message,
ultimately shaping the recipient’s thoughts and actions.
6. Rhythm and Comfort: Repetition often contributes to the rhythm and flow of
language or music, providing a sense of comfort and predictability.  This can
be soothing and aesthetically pleasing.
7. Annoyance   or   Saturation:   While   repetition   can   be   effective,   excessive
repetition may lead to annoyance or desensitization. Individuals can become
less   responsive   to   repeated   stimuli,   a   phenomenon   known   as   “advertising
wear-out.”
            Understanding   the   psychological   impact   of   repetition   is   crucial   in   various
fields,  including  education,  advertising,  and  communication,  as  it  influences   how
information is processed, remembered, and perceived by individuals.
           The psychological aspect of repetition in persuasion is rooted in the idea that
repeated   exposure   to   a   message   or   idea   can   influence   an   individual’s   attitudes,
beliefs,   and   behaviors.   This   concept   is   often   associated   with   the   “mere   exposure
effect,” which suggests that people tend to develop a preference for things simply
because they are familiar with them.
           There are several psychological mechanisms through which repetition can be
effective in persuasion:
1. Familiarity   and   Trust:   When   individuals   are   repeatedly   exposed   to   a
message or idea, it becomes more familiar to them. This familiarity can lead
to  a  sense  of   trust   and  credibility,  as  people  tend  to  feel  more  comfortable
with things, they are familiar with.
2. Memory   and   Retrieval:   Repetition   can   enhance   memory   encoding   and
retrieval.   When   a   message   is   repeated,   it   becomes   more   firmly   stored   in
memory,   making   it   easier   for   individuals   to   recall   and   access   that
information when making decisions or forming opinions.
11 3. Cognitive  Fluency:  Repetition   can  enhance   cognitive   fluency,  which   refers
to   the   ease   with   which   information   is   processed.   When   a   message   is
repeated,   it   becomes   easier   for   individuals   to   process   and   understand,
leading to a perception of the message as more truthful or valid.
4. Shaping   Perceptions:   Repetition   can   shape   perceptions   by   influencing   the
salience of certain information. When a message is repeated, it may become
more prominent in an individual’s mind, leading them to prioritize and give
more weight to that information.
5. Reinforcement:   Repetition   can   reinforce   beliefs   and   attitudes.   When
individuals encounter a message  repeatedly, it can serve to strengthen their
existing beliefs or attitudes, making it more difficult for competing messages
to sway them.
              In   the   context   of   persuasion,   marketers,   advertisers,   and   political
communicators often leverage the psychological  impact  of  repetition to influence
consumer   choices,   shape   public   opinion,   and   drive   behavior   change.   By
strategically   employing   repetition   in   messaging   and   advertising   campaigns,   they
seek to create lasting impressions and increase the likelihood of desired outcomes.
        It’s important to note that while repetition can be a powerful persuasive tool,
its   effectiveness   is   contingent   on   factors   such   as   the   quality   of   the   message,   the
context in which it is presented, and the receptiveness of the audience. Overuse of
repetition or presenting a message in a way that feels forced or insincere can have
the opposite effect, leading to resistance or backlash from the audience.
Conclusion on Chapter I
              Repetition   is   when   a   single   word   or   phrase   is   used   multiple   times   in   short
succession   for   effect.   It   can   help   emphasise   a   point.   For   example,   ‘I   have   to
practice my times tables over so I can learn them’ vs ‘I have to practice my times
tables   over   and   over   and   over   again   so   I   can   learn   them.’   Repetition   is   when   a
certain word, sentence or phrase is written more than once in a poem. 
12               Repetition   is   used   in   poetry   and   prose   to   help   make   the   writing   more
interesting   and   to   help   create   patterns.   Depending   on   the   word   or   phrase   that   is
repeated, repetition allows for more emphasis to be placed on certain themes, ideas
or objects. 
       For repetition to be noticeable, the words or phrases should be repeated within
proximity of each other. Repeating the same words or phrases in a literary work of
poetry   or   prose   can   bring   clarity   to   an   idea   and/or   make   it   memorable   for   the
reader. 
• Without repetition: ‘The soup was stirred until thickened.’ 
• With repetition: ‘The soup was stirred and stirred until thickened.’ 
       Common Examples of Repetition 
        We use repetition every day without realising it. These are examples that you
probably hear people say every day: 
• Time after time; 
• Heart-to-heart; 
• Hand in hand; 
• Get ready, get set, go; 
• Home sweet home; 
• It is what it is. 
       Repetition in Poetry 
       Repeating a word or phrase in a work of poetry or prose calls it to the reader’s
attention.   This   creates   emphasis   by   highlighting   the   importance   of   the   word   or
phrase. Therefore, the reader is more likely to consider the meaning of the word or
phrase   in  a   deeper   way.   Odes   are   a  type   of   poetry  that   traditionally   make  use   of
repetition.
There are different types of repetition that can be used in poetry. 
        Refrain – This is where a verse or phrase is repeated during different stages of
a song or poem. 
13           Chorus – Chorus is where a verse or phrase is repeated following each verse
within a song or poem. The Christmas carol repeats the following line, ‘We wish
you a Merry Christmas’, multiple times. 
       Echo poems – In an echo poem, the last word of each line can be repeated as a
response in the next line. 
             Alliteration – Alliteration is the repetition of consonant  sounds, often at the
beginning of a word. For example, ‘The slimy snake slowly slithered away.’ 
       Rhyme – Rhyme is the repetition of sound using rhythmic patterns to create a
musical effect. 
       Repetition in Prose 
              In   F.   Scott   Fitzgerald’s   novel,   The   Great   Gatsby,   repetition   is   used   to
emphasise the size of Tom Buchanan’s apartment: 
             ‘The  apartment  was   on the  top floor—a  small   living-room, a  small   dining-
room, a small bedroom, and a bath.’ 
              Repetition   of   the   word   ‘small’   highlights   to   the   reader   how   tiny   Tom’s
apartment is. 
      Repetition in Persuasive Writing 
         Repetition can also be used in types of persuasive writing and media, such as
adverts.   Adverts   repeat   certain   words   to   grab   the   reader   or   audience’s   attention.
They might repeat ‘FREE’ or ‘10% off!’ to make the offer stick in people’s minds,
so   that   they’re   more   likely   to   take   up   the   offer   later.   Some   might   also   repeat
positive  adjectives  to  describe   their  product   to  make  the  audience   think  that  way
about   it,   too.   For   example,   a   water   park   might   say   that   it’s   ‘fun,   fun,   fun!’.
Repetition is a good way to get an idea to stay in our minds, which is why many
advertisers are fond of it – and why so many adverts get stuck in our heads!
             This is a common literary technique that authors will use within poetry. The
reason  the  author   uses  repetition  will   vary  from  piece   to  piece.  The  definition  of
repetition in poetry is repeating words, phrases, lines, or stanzas. It is an intentional
technique that the author uses throughout the poem. A phrase is defined as a group
14 of   words   taken   out   of   a   larger   literary   work.   A   line   is   a   subdivision   of   a   poem
where   a   phrase   is   grouped   into   a   single   row.   Lines   can   be   grouped   by   syllables,
rhyme schemes, or other literary concepts. A stanza is a group of lines in a poem
arranged together. A stanza is usually four or more lines. They can be grouped by
rhyme   scheme,   or   metric,   and   reoccur   with   a   common   theme.   Stanzas   can   be
thought   of   as   paragraphs   within   a   poem.   In   a   poem,   repetition   can   include
recurring   phrases,   lines,   words,   or   stanzas   to   create   a   particular   effect   by   the
author.  Repetition   is  the  “subatomic”  element   of  poetry,  its  very  essence   and  the
characteristic that is present in all other features of poetry. Repetition in poetry can
be found in everything from words, key visual images, specific names, entire lines,
rhyme schemes, stanzas, or sentence fragments. In poetry, repetition can be used to
emphasize   certain   ideas   or   feelings,   intensifying   emotional   significance   and
creating a focal point that crystallizes what the poem is about and where it’s going.
Now the flower and water have attained more significance than a simple vase on a
window sill. Next, there is the repeated line, “remembers its life.” So, the flower
begins to take on a personal  history of its own: “remembers its life/in the perfect
garden”;   “remembers   its   life/as   a   closed   seed.”   Without   repetition,   the   flower
might be pretty, but it does not have much emotional significance and has not yet
become   the   doorway   to   an   interior   journey.   This   is   an   example   of   repetition   in
poetry   being   used   to   bring   everyday,   common   images   and   ideas   to   life   and   use
them as an entryway to a whole other way of experiencing the world. Let’s look at
some more examples of repetition in poetry. Take the simple idea, “It is a sad rainy
day.” If a poet wants to express this idea, repetition of keywords or entire lines can
be used for emphasis, to draw us into the endless recurrence of their sad feelings.
15 CHAPTER II. Investigate how repetition has been used in
influential speeches or texts throughout history.
2.1. Discuss how overuse or manipulation of repetition may lead to negative
perceptions or unintended consequences.
              Repetition   has   played   a   crucial   role   in   influential   speeches   and   texts,
emphasizing   key   points   and   fostering   a   memorable   impact.   Martin   Luther   King
Jr.’s “I Have a Dream” speech, for instance, used repetition in phrases like “I have
a dream” for emphasis and unity. Winston Churchill’s speeches during World War
II   often   employed   repetition   to   instill   determination,   like   his   famous   “We   shall
fight on the beaches” address. Repetition serves as a rhetorical device to reinforce
messages and connect emotionally with audiences, leaving a lasting impression in
historical   discourse.   Repetition   in   influential   speeches   serves   various   purposes,
enhancing rhetorical impact and resonating with audiences.  Examples include:
1. Anaphora:   Repeating   a   word   or   phrase   at   the   beginning   of   successive
clauses, as seen in Martin Luther King Jr.’s “I Have a Dream” speech where
he repeats “I have a dream” to emphasize his vision for equality.
2. Epistrophe:   Repetition   at   the   end   of   successive   clauses,   like   Winston
Churchill’s use in his “Their Finest Hour” speech, stating, “we shall fight on
the   beaches,   we   shall   fight   on   the   landing   grounds,   we   shall   fight   in   the
fields and in the streets.”
3. Polysyndeton:   Repeated   use   of   conjunctions   within   a   sentence,   creating   a
flowing and rhythmic effect. John F. Kennedy’s inaugural address includes
the   phrase   “Let   both   sides   explore   what   problems   unite   us   instead   of
belaboring those problems which divide us.”
4. Epizeuxis:   Immediate   repetition   of   a   word   or   phrase   for   emphasis.   In
Shakespeare’s   “Richard   III,”   the   character   Richard   declares,   “A   horse!   A
horse! My kingdom for a horse!”
16        These repetition techniques enhance the persuasive power of speeches, making
them memorable and emotionally compelling.
              Repetition   in   texts   throughout   history   has   served   various   purposes,
contributing to the rhetorical and literary impact.  Some examples include:
1. Biblical Texts: The Bible often employs repetition for emphasis, as seen in
the repeated phrases “and it was good” in the creation story of Genesis.
2. Poetry:   Poets   use   repetition   for   artistic   effect.   In   T.S.   Eliot’s   poem   “The
Waste Land,” the repeated line “April is the cruellest month” emphasizes a
theme of disillusionment.
3. Political   Speeches:   In   political   writings,   repetition   reinforces   key   ideas.
Thomas   Paine’s   “Common   Sense”   repeated   the   call   for   independence,
influencing public opinion during the American Revolution.
4. Novels:   Authors   use   repetition   to   highlight   themes   or   motifs.   Charles
Dickens’ “A Tale of Two Cities” famously begins with “It was the best  of
times, it was the worst of times,” setting the tone for the novel.
5. Speeches   of   Activists:   Malcolm   X’s   “The   Ballot   or   the   Bullet”   speech
employed   repetition,   emphasizing   the   urgency   of   African   Americans’
political involvement for achieving civil rights.
          Throughout history, repetition has been a powerful literary device, employed
by writers across  genres to convey meaning, evoke emotions, and leave a lasting
impression on readers.
       Indeed, while repetition can be a powerful tool, its overuse or manipulation in
texts may lead to negative perceptions. Excessive repetition can make a piece seem
monotonous,   dull,   or   even   manipulative.   When   used   for   persuasive   purposes,   it
might   come   across   as   heavy-handed   or   insincere,   diminishing   the   impact   of   the
message.
       Ineffective repetition can also be perceived as a lack of creativity or an attempt
to   compensate   for   weak   arguments.   Striking   the   right   balance   and   employing
repetition judiciously is crucial  to maintain the audience’s engagement  and avoid
17 potential   negative   reactions.   The   overuse   of   repetition   in   a   negative   context   can
create several undesirable effects:
1. Monotony:   Excessive   repetition   can   make   a   text   monotonous,   causing
readers or listeners to disengage due to the lack of variety.
2. Loss   of   Impact:   Repetition   is   most   effective   when   used   selectively   for
emphasis. Overuse diminishes its impact, diluting the intended emphasis and
making the repeated elements lose their significance.
3. Irritation:  Too much repetition can irritate readers or  listeners, leading to a
negative perception of the text or speech.   It may be seen as unnecessary or
even patronizing.
4. Manipulation: In some cases, overuse of repetition might be perceived as an
attempt   to   manipulate   emotions   or   opinions,   raising   questions   about   the
sincerity or integrity of the communicator.
5. Diminished   Credibility:   Excessive   repetition   without   substantial   content
may  erode  the  credibility  of   the  speaker   or  writer,  as  it   may  be  seen  as   an
attempt to mask weak arguments.
             Balancing repetition with other rhetorical devices and using it judiciously is
essential   to   avoid   these   negative   outcomes   and   ensure   the   effectiveness   of   the
communication.   The   manipulation   of   repetition   involves   using   repeated   words,
phrases,   or   ideas   in   a   way   that   seeks   to   influence   or   manipulate   the   audience’s
emotions,   perceptions,   or   opinions.   This   can   be   done   intentionally   to   create   a
specific impact, often relying on the psychological effect of reinforcement through
repetition.
       In some cases, manipulative repetition might involve:
1. Emotional   Appeal:   Repeating   emotionally   charged   words   or   phrases   to
evoke a particular emotional response from the audience.
2. Creating Illusions of Consensus: Using repetition to give the impression that
a   certain   idea   or   viewpoint   is   widely   accepted,   even   if   it   may   not   be
universally supported.
18 3. Stifling Opposition: Employing repetition to drown out or dismiss opposing
views,   creating   an   atmosphere   where   alternative   perspectives   are
marginalized.
4. Building   Authority:   Repeating   certain   claims   or   slogans   to   establish
authority   and   make   them   appear   more   credible,   even   if   the   underlying
content lacks substance.
              While   repetition   is   a   legitimate   rhetorical   device,   its   manipulation   raises
ethical   concerns   when   it   is   employed   to   deceive,   control,   or   unduly   influence
others.   Recognizing   such   manipulation   is   crucial   for   critical   thinking   and
evaluating the integrity of communication.
              Overusing   repetition   in   communication   can   dilute   its   impact,   making   the
message   seem   monotonous   or   insincere.   Manipulative   repetition,   such   as
employing   it   to   reinforce   false   information,   may   erode   trust   and   credibility,
fostering negative perceptions. Additionally, excessive repetition can contribute to
cognitive fatigue, hindering effective communication and diminishing the desired
outcome.   Indeed,   repetition,   when   employed   without   careful   consideration,   can
lead to unintended consequences. It may contribute to message fatigue, where the
audience   becomes   desensitized   or   disengaged   due   to   the   repetitive   nature   of   the
communication.   This   can   hinder   effective   understanding   and   retention   of
information, potentially distorting the intended impact of the message.
            Overuse of Repetitions
       There are times when repetition is not used intentionally in writing. The writer
might   have   a   restricted   vocabulary   or   included   clauses   or   phrases   that   simply
repeated a word or idea with no addition to the overall message. It is important to
avoid repetition in these cases since it will slow down, you’re writing and make it
hard for your reader to follow you. For instance:
Pauline discovered why Pauline ‘s mother named her Pauline when she discovered
that her grandmother’s second name was Pauline.
19        In the above example, “Pauline” is used frequently. It is possible to avoid this
excessive repetition by substituting pronouns or by replacing the name with a short
phrase.
            How to Use Repetitions Wisely
              In   careful   writing,   repetition   is   used   to   enhance   the   reader’s   experience
without boring their readers. It is also important for writers to reinforce their points
by repeating strong words rather than replacing them with weak ones.
             By reading it  aloud, you can determine how well repetition is used in your
writing.   If   you   notice   too   many   repetitions   in   your   writing,   use   pronouns,
synonyms,   or   even   a   new   sentence   to   improve   the   flow   before   you   share   it   with
others.
       Thus, it can be said that schemes have to do with the grammatical or linguistic
breach of expressions, literally, to allow for further emphasis and attention through
some   elements   of   repetition   manifested   in   the   phonological,   graphological   or
formal   patterning   of   these   expressions.     In   other   words,   schemes   concern   formal
repetitions   intended   to   foreground   or   underline   aspects   of   an   expression.
According to Leech (1969), formal repetition, in a verbal form (such as in music),
operates   within   the   framework   of   parallelism.   In   other   words,   formal   repetition
serves  as a  tool  on which  parallelism  thrives.  Directly  opposite to this concept  is
free   verbal   repetition,   which   generally   seems   to   be   the   most   predominantly   used
repetitive technique in music. This is probably because it is common in speech and
as such, easier to construct in any verbal art; however, its stylistic effects may be
felt   from   several   fronts.     Leech   adds   that   free   verbal   repetition   refers   to   the   free
repetition of form. Thus, it stands to be the replication of already existing parts of a
text,   be   it   a   word,   phrase   or   sentence.   The   replication   could   be   immediate   or
intermittent.  Repetition is a phenomenon predominant in almost every field of life.
It stands to be one of the oldest rhetorical techniques of art used to achieve several
effects.     Repetition   is   a   tool   employed   in   achieving   several   other   literary
techniques,   such   as   assonance,   alliteration   and   rhyming.   Chorus   in   music   also
20 employs repetition, which makes repetition a much more constructive and dynamic
phenomenon.     As   noted   by   several   researchers,   repetition   is   pervasive   in   music.
This is probably because repetition “is almost involuntary to a person in a state of
extreme emotional excitation” and music “is the shorthand of emotion”.   In other
words,   repetition   is   a   perfect,   indispensable   tool   which   enables   music   to   deliver
emotions and several other effects. On the other hand, there is the intermittent form
of   free   verbal   repetition   referred   to   as   place.   This,   according   to   Leech   (1969),   is
much   premised   on   pun   as   its   mechanism.   In   effect,   the   repetition   of   an   item   or
grammatical  unit  will  have an intrusion in between the two repeated units as one
that   is   intermittent.   However,   there   is   also   the   manipulation   in   the   sense   of
meaning where the meanings placed on the repeated items are conditioned to vary,
yet   there   is   still   the   phonological   (and   to   some   extent,   graphological   repetition)
replication   of   the   item.   Thus,   the   place   type   of   free   verbal   repetition   may   be
represented as A (y) + B + A (x) where A is the repeated item, “y” and “x” are the
variants of sense of meaning of the repeated item and B is the intrusion element. A
typical example of this is present in 5Five s “Gargantuan Body”:    But every boy‟
like you hot If you pass, Smoke dye follow like you be jot There is a lot I no go fit
jot.  The repeated structure or item in the above is “jot”. First, the above repetition
is   place   because   “jot”   is   repeated   in   an   irregular   pattern   where   the   structures   in
which they are placed follow no peculiar grammatical structuring, and as such, the
repeated item,  “jot”,  plays   different  grammatical  roles  as  an  adjective  and a  verb
respectively.   The   second   thing   is   that   though   the   word   is   replicated   both
phonologically and grammatically, it has been conditioned to have different senses
of   meaning   at   its   respective   positions   where   the   first   instance   of   usage   is
conditioned by the lexical items “hot”, “smoke” and “follow” to make the repeated
item, “jot”, take on the meaning of the smallest  bit (possibly the last and best) of
any   drug   that   is   being   smoked,   in   this   case   (Ghana),   cigarettes.   The   second
instance   of   usage   takes   on   the   denotative   meaning   of   “jot”   which   is   to   write
quickly (a verb) which is signalled by the verb elements, “no”, “go”, “fit”.
21 2.2. Offer tips on balancing repetition to avoid monotony while maintaining
persuasive impact
        Balancing repetition in writing involves using repeated elements strategically
to enhance the overall impact without causing monotony or redundancy. It’s about
finding   the   right   equilibrium   between   reinforcing   key   points   and   maintaining
variety   to   keep   the   reader   engaged.   This   balance   ensures   that   repetition   serves   a
purpose,   such   as   emphasizing   important   ideas,   creating   rhythm,   or   aiding
comprehension, without becoming excessive or tiresome.
        When balancing repetition in writing, consider these tips:
1. Purposeful Repetition: Use repetition intentionally to emphasize key points
or create a rhythm.  Ensure it serves a purpose in reinforcing your message.
2. Variety in Language: Vary your language and phrasing to avoid monotony.
Synonyms,   different   sentence   structures,   and   diverse   vocabulary   can   add
richness to your writing.
3. Context   Matters:   Repetition   may   be   more   acceptable   in   certain   contexts,
such   as   speeches   or   persuasive   writing,   where   emphasis   is   crucial.   Be
mindful of the purpose and audience.
4. Use   Parallelism:   If   repeating   a   structure,   maintain   parallelism   to   create   a
pleasing rhythm.  Consistent patterns can make repetition more engaging.
5. Consider Sentence Length: Mix up sentence lengths to avoid a monotonous
cadence. Short and long sentences can add dynamism to your writing.
6. Repetition for Emphasis: Repetition can be a powerful tool for emphasizing
a point.  Use it sparingly to drive home important ideas.
7. Transition   Words:   Employ   transition   words   and   phrases   to   link   repeated
elements, aiding flow and cohesion in your writing.
8. Edit   for   Clarity:   Sometimes   repetition   arises   from   unclear   expression.
Review your writing to ensure clarity, eliminating unnecessary repetition.
9. Reader’s Perspective: Consider how the repetition may be perceived by the
reader. Is it enhancing their understanding, or does it risk becoming tedious?
22 10. Test   Read   Aloud:   Reading   your   work   aloud   can   help   identify   areas   of
awkward   repetition.   It   provides   a   sense   of   the   flow   and   rhythm   that   might
not be apparent on silent reading.
             Remember, the key is a mindful and purposeful use of repetition to enhance
your writing without overwhelming your audience.
              Using   repetition   to   avoid   monotony   involves   employing   repeated   elements
purposefully to add emphasis, rhythm, or structure to your writing.  Here are some
ways repetition can be beneficial:
1. Emphasis:   Repeating   key   words   or   phrases   can   highlight   important   points,
making them stand out and resonate with the reader.
2. Rhythm and Flow: Controlled repetition can contribute to a pleasing rhythm
in your writing, creating a cadence that keeps the reader engaged.
3. Structural   Cohesion:   Repetition   can   provide   structural   cohesion   in   longer
pieces of writing, helping to tie different sections together.
4. Memorability: Repeated elements are more likely to be remembered by the
reader.   This   can   be   particularly   useful   for   reinforcing   central   themes   or
messages.
5. Creating   Patterns:   Intentional   repetition   can   establish   patterns,   giving   your
writing a sense of organization and predictability.
             However, it’s crucial to balance repetition with variety. Too much repetition
can   lead  to   monotony  and   bore   the   reader.   To   avoid  this,   mix   up  your   language,
sentence   structures,   and   overall   style   while   still   using   repetition   strategically   for
impact.   It’s   a   delicate   art   of   finding   the   right   amount   and   type   of   repetition   that
enhances your writing without becoming tiresome.
       To avoid monotony, I incorporate a variety of strategies in my responses:
1. Diverse Vocabulary: I use a wide range of words and synonyms to express
ideas, preventing repetitive language.
2. Varied   Sentence   Structures:   I   employ   different   sentence   lengths   and
structures to maintain a dynamic and engaging writing style.
23 3. Contextual   Adaptation:   I   tailor   my   responses   based   on   the   context   and
nature   of   the   conversation,   ensuring   relevance   and   diversity   in   the
information provided.
4. Avoiding   Predictability:   I   strive   to   introduce   unexpected   elements   in   my
responses to keep the interaction fresh and prevent a sense of predictability.
5. Adaptation to User Input: I respond to the user’s inquiries and prompts in a
way   that   aligns   with   their   preferences   and   needs,   fostering   a   more
personalized and interesting conversation.
6. Balanced Repetition: While repetition can be effective for emphasis, I use it
judiciously, ensuring it adds value without becoming monotonous.
       These techniques collectively contribute to a conversational style that aims to
be informative, engaging, and adaptable to different topics and user preferences.
          It, this/these and that/those can all be used to refer to something that has just
been   mentioned   or   that   has   been   mentioned   previously.   It   is   used   to   refer   to
something   we   are   already   talking   or   writing   about,   with   no   particular   emphasis.
We watched the latest episode last night. It was OK, but not nearly as good as the
previous ones.
             This (or these)  is more emphatic and often shows  that  something is new or
interesting. This often signals that more is about to be said about the topic. More
funding has been approved for primary schools in the area. This does not, however,
solve the problem faced by …That (or those) is also more emphatic than it and is
used in a similar way to this. However, that suggests greater distance. For example,
we can use that to distance ourselves from a particular idea:
       They’re idiots! … OK, sorry, maybe that was unfair. 
       A: I refuse to do this any more!
       B: I understand you’re upset, but I think that’s going a bit too far. 
       Or that/those can refer to an idea mentioned further back in the text:
       A classic mistake inexperienced hikers make is to pack things they don’t really
need.   Such   items   can   include   shoes,   extra   toiletries   and   electronics.   (Two
24 paragraphs later) Those extra kilos of weight are soon left behind as hikers learn to
reduce what they carry to a minimum. That/those is also chosen over this/these to
suggest greater physical distance:
             Scientists believe that some animals may use the Earth’s magnetic fields to
find their way from A to B, even if that B is thousands of miles away.
       To avoid too much word repetition, consider the following tips, and you’ll be
sure to dodge the habit of sounding like a broken record.
            Reword it.
             If you’re repeating a sentence for the sake of solidifying a point, or to bring
the reader back to the original idea, take a sentence you’ve already written and re-
structure it  completely. Present  your  points in a different order. Try to replace as
many of the words as you can with new ones that say the same thing. Not only will
this   solve   the   repetition   problem,   it   will   add   a   more   dynamic   rhythm   to   the
structure of your writing — which makes reading much more interesting.
            Use a thesaurus.
              This   tactic   is   known   to   be   taken   a   little   too   far   at   times.   And   it   becomes
obvious in the writing — so use it sparingly. Look up one of your commonly used
words and find it a fitting new replacement. Just  try not to choose something too
obscure, because that will very noticeably show who you consulted for your word
choice.
            Read your writing out loud.
             This is a great habit to develop for more than just avoiding repetition. When
you read what you wrote out loud, you hear how it sounds. It’s easy to lose track of
this   while   you’re   in   the   heat   of   the   moment   typing   away   before   your   brilliance
disappears. So, when you do revisit your words, say them out loud and hear how
well they blend together. You’d be surprised at what you’ll hear.
           Break it up.
              Run-on   sentences   are   by   far   the   most   commonly   corrected   errors   editor’s
encounter.   Break   up   your   sentences.   Turn   one   long   thought   into   two   or   three
25 shorter   ones.   This   way,   you’ll   inadvertently   deal   with   repetition.   And   you’ll   see
what deserves to stay and what can afford to go. Plus, you’ll add cadence to your
writing   that   will   make   it   easier   to   absorb.   A   nice   combination   of   short   and   long
sentences is more impactful than just one or the other.
       Editors and proofreaders, in addition to their multitude of talents, are trained to
watch   for   repetition   as   well   as   grammatical   errors.   If   you’re   still   struggling   with
this even after applying these tips, professional  editing services can help you out.
When writing in English, it  is  usually preferable to avoid the repetition of  words
and phrases within a sentence. Where possible, it is even a good idea to avoid it in
sentences that are close together. However, it is sometimes difficult for academics
writing in English as an Additional Language (EAL) to find ways to avoid saying
exactly the same thing several times. This article offers you some tips on how you
can trim repeated phrases from your writing and make it easier to read.
                Using synonyms
       One useful approach is to find substitute words or phrases that mean the same
(or at least a similar) thing; these are known as synonyms. English (as most other
languages) has a very large vocabulary, and there are usually many different ways
to   express   something.   Consider   the   introductory   paragraphs   of   this   article.   They
include   ‘repetition’,   ‘saying   exactly   the   same   thing   several   times’,   and   ‘repeated
phrases. All of these have roughly the same meaning, but they are each expressed
differently.
        Note: A thesaurus can be a good option for finding synonyms. However, you
should   exercise   caution   when   doing   this,   because   not   everything   listed   as   a
synonym of a word can be used as a simple or exact replacement. This is especially
true in a scientific context.
              For  example,   the   word  ‘transparent’  may   have  ‘crystal’  listed   as  one   of  its
synonyms,   but   formally,   they   can   mean   very   different   things.   Similarly,   ‘see-
through’ may be given as another synonym for ‘transparent’, but in comparison, it
is an informal and very imprecise term.
26        If you have any doubts about a particular word or phrase found in a thesaurus,
then, if possible, it may be best to get advice from someone whose first language is
English. Alternatively, try to find some clear examples of how the word or phrase
may be used and then gauge whether it would be suitable for the context of your
own scientific writing.
              Using grammatical substitutions
              An   important   way   to   reduce   repetition   is   to   use   grammatical   substitutions.
These are usually words that refer to another explicit word or phrase in such a way
that the meaning is still clear. Consider these two sentences:
             The containers were cleaned using deionised water to remove any remaining
salts from the containers. The containers were then dried in an oven at 60°C.This
may be a natural construction in some languages, but it sounds clunky in English.
These sentences would be better if they were written as:
             The containers were cleaned using deionised water to remove any remaining
salts from them. They were then dried in an oven at 60°C.
              Here,   a   noun   (‘containers’)   has   been   replaced   with   two   different   pronouns
(‘them’ and ‘they’). The meaning, however, is unchanged, and the sentences now
read more fluently. A similar approach can be used with whole phrases:
             Extracting the themes from the interview transcripts can be a slow process.
However, it is an essential step towards understanding the problem.
       Here, seven words have been re-expressed with just ‘it’. 
             Another useful construction is ‘to do so’. This can be used to refer back to a
verb phrase:
       Polar bears generally catch and consume seals, but they are often unable to do
so in the winter months.
               In this  example, you may have noticed  that  ‘they’  is also  used  in place  of
‘polar bears. Sometimes, authors also use words like ‘utilise’ when ‘use’ would be
just fine, or they might write ‘advancements’ instead of ‘advances. This falls in the
same   category   as   using   ‘in   order   to’   when   ‘to’   would   mean   the   same   thing   (as
27 mentioned in this article). It is always worth considering whether there is a simpler
way to express something complicated.
Conclusion on Chapter II
       Delivering political message may be one of the trickiest issues due to the fact
it  is normally characterized  by means of  the utilization of  one-of-a-kind methods
and techniques that permit politicians to bring their political messages forward and
persuade human beings of their ideologies and thoughts. It is really an appropriate
vicinity that  is really worth studying and exploring about  some of the points that
signify this type of stylistic tool. The analysis sheds light on why repetition is used
as   a   fundamental   method   in   politicians’   speech   to   replicate   inclusiveness   and
create   a   shared   responsibility   with   the   audience.   Repetition   is   no   longer   only
designed   for   the   sake   of   language   style,   but   also,   it   is   used   to   serve   distinctive
political   purposes.   The   incidence   of   distinct   kinds   of   repetition   in   politicians’
speech   suggests   that   language   can,   without   a   problem,   be   manipulated   now   not
only   to   display   his   stylistic   command   as   a   political   speaker,   but   additionally   to
convey his political ideologies and views that might also have an instant impact on
the   audience.   The   evaluation   usually   focuses   on   the   pronominal,   clausal   and
phrasal   repetition   as   they   are   salient   aspects   in   three   politicians’   speech.   Finally,
the conclusion sums up the effects of this study repetition is a favored tool among
orators   because   it   can   help   to   emphasize   a   point   and   make   a   speech   easier   to
follow.   It   additionally   adds   to   the   powers   of   persuasion—studies   exhibit   that
repetition   of   a   phrase   can   convince   humans   of   its   truth.   While   investigating   this
theme, I made an attempt to find clues to the following question 
       • What is the effect of repetition as a stylistic device? 
       • What is the impact of the repetition in elements of political language m 
       • Why the practice of using repetition in speeches are underestimated because
of the poor stereotypes we have with being repetitive? 
28              One of the important ways in which Trump persuades his target audience is
through repetition. The repetition of these sentences creates a poetic style that can
have   an   instantaneous   emotional   bearing   on   the   audience.     That   can   surely   be
considered   in   the   warm   applause   which   right   away   started   after   the   ultimate
sentence. In addition, by repeating the phrase “America” in every sentence, Trump
tries to exhibit his affiliation and loyalty to America and the American people. The
strongest way Martin Luther King Jr. Uses repetition with the aid of repeating the
title of the speech: “I have a dream.” Through this repetition, he is able to point out
what he envisions as a racially equal America.  He desires that Americans will live
by means of the concept that people are created equal, and therefore, each person
live   in   harmony.   When   it   comes   to   Winston   Churchill,   the   famous   orator   makes
use   of   enumeration   and   repetition   in   his   speech   to   underline   positive   ideas   and
create a dramatic, memorable effect. For instance, Churchill states that he has full
self belief that the British will shield themselves, no matter how long and how hard
the   combat   might   be.   Repetition   is   a   persuasive   approach   frequently   used   via
politicians, journalists, and advertisers – but why is it so effective? According to a
number of psychological studies, repeating easy phrases and phrases can persuade
us that they are true, even if they aren’t. This is partly because we have a tendency
to take repetition as a social cue; when we hear something extra than once, we are
inclined to be given it as actual because we suppose that the relaxation of the crew
may   also   trust   it.   In   addition,   we   are   more   possibly   to   believe   ideas   that   come
easily to us; therefore, the extra familiar we come to be with words and ideas, the
extra   we   will   take   them   to   be   true.   However,   this   is   only   accurate   to   a   certain
extent.   Psychologists   additionally   observed   that   the   top-of-the-line   quantity   of
times some things need to be repeated to hold its effectiveness goes between three
and   five;   beyond   this   range,   repetition   can   really   have   the   contrary   effect.   More
importantly, studies exhibit that the use of repetition as a persuasive tactic is most
powerful   when   the   audience   is   now   not   paying   shut   attention.   This   skill   that
attentive   listeners   are   less   likely   to   be   swayed   by   using   weak   arguments   simply
29 because   they   are   being   repeated.   A   mixture   of   theoretical   frameworks   regarding
linguistic   and  non-linguistic   analytical   aspects   can   clarify   the   processes   to  notice
“repetition”   and   tie   it   with   “ideology”.   In   addition   to   the   descriptive   notion,
comparative   and   analytical   methods   will   be   conducted.   Concerning   the   adopted
translation   strategies   to   deliver   “repetition».   The   translation   strategies   of   this
article   are   conceived   by   using   the   socio-political   linguists.   This   comparative
process is practiced to expose the media agendas towards the politicians’ speeches.
In  addition  to  the  descriptive   notion,  comparative  and   analytical   methods  will  be
conducted. Concerning the adopted translation strategies to bring “repetition” from
different   aspects   of   politics.   This   comparative   process   is   practiced   to   expose   the
media   agendas   toward   certain   world   leader’s   speeches.   Three   exclusive   political
speeches of three politicians: Martin Luther king, Winston Churchill and a former
president   of   the   USA,   Donald   Trump   are   gathered   from   special   digital   websites.
These   speeches   were   delivered   all   through   decisive   moments   of   the   either
revolution or election or inauguration in the course of exceptional spans of history.
Comparing the used translation procedures, which are used to render “repetition”
into English, is additionally a critical procedural step towards achieving the study
purpose.
30 CONCLUSION
              Repetition   can   reinforce   information,   emphasize   key   points,   and   enhance
memorization. However, excessive repetition may lead to monotony or diminished
effectiveness. The conclusion depends on the context and purpose of the repetition.
The  purpose  of   using  repetition  varies   depending on  the context.  It  can  reinforce
important   points,   enhance   learning   or   memorization,   create   emphasis,   and
contribute   to   the   overall   rhythm   and   structure   of   communication.   Repetition   is   a
powerful   tool   in   language   and   communication,   used   strategically   to   achieve
specific goals. Here are some examples of repetition in different contexts:
1. Literature/Poetry: - “Nevermore” in Edgar Allan Poe’s “The Raven.”
   - “I have a dream” in Martin Luther King Jr.’s famous speech.
2. Advertising:  - “Just do it” – Nike’s slogan.
   - “Have a break, have a Kit Kat” – Kit Kat advertisement.
3. Music: - The chorus of “Let It Go” in Disney’s Frozen.
   - The repetition of the phrase “I will survive” in Gloria Gaynor’s song.
4. Speeches:       -  Winston  Churchill’s  famous  wartime speech:   “We  shall   fight   on
the beaches, we shall fight on the landing grounds, we shall fight in the fields and
in the streets...”
5.   Educational   Settings:       -   Repeating   key   concepts   in   a   lecture   to   reinforce
learning.
   - Flashcards for language learning with repeated exposure to words.
        These examples showcase how repetition is used across various mediums for
emphasis, memorization, and impact.
             Repetition is not intuitive. People don’t generally want to repeat themselves,
and yet, some of  history’s most  famous speeches—from  Martin Luther King’s “I
Have   a   Dream”   to   Winston   Churchill’s   “We   Shall   Fight   on   These   Beaches”—
contain   repetition.   Used   intentionally   in   the   right   context,   repetition   can   be   a
powerful tool to make an audience savor words, understand a point, or believe in a
cause.   Persuasive   techniques   or   strategies   in   written   and   spoken   form   have   been
31 developed   throughout   time   as   ways   to   influence   others.   In   the   business   world,
being able to influence others is key to being successful, especially in fields such
as   sales   and   marketing.   Repetition   is   sometimes   cited   as   a   way   to   increase
persuasive   abilities   in   these   areas.   A   carefully   planned   and   executed   repetition
strategy can increase the effectiveness  of your message.  However, small business
owners who use this technique also should be aware of its pitfalls. Repetition is a
powerful   rhetorical   device   that   can   enhance   your   persuasive   speech   by
emphasizing your main points, creating a memorable impression, and appealing to
your audience’s emotions. However, repetition can also backfire if you use it too
much, too little, or in the wrong way. In this article, you will learn some tips for
using  repetition  effectively  in  your   persuasive   speech,   such   as  choosing   the  right
words,   using   different   types   of   repetition,   and   balancing   repetition   with   variety.
The first tip for using repetition in a persuasive speech is to choose the right words
to repeat. You want to select words that are relevant, meaningful, and impactful for
your topic, purpose, and audience. For example, if you are giving a speech about
climate change, you might want to repeat words like “action”, “responsibility”, and
“future”.  These   words   convey  a  sense   of  urgency,  accountability,  and   vision  that
can motivate your listeners to care about your message. Avoid repeating words that
are  vague,  generic,  or   irrelevant,  as   they  will   weaken  your   speech   and  bore  your
audience.   The   second   tip   for   using   repetition   in   a   persuasive   speech   is   to   use
different types of repetition to create different effects. Anaphora is the repetition of
the same word or phrase at the beginning of successive sentences or clauses, like in
the example “We need to act now. We need to act together. We need to act for our
planet.”   Epistrophe   is   the   repetition   of   the   same   word   or   phrase   at   the   end   of
successive   sentences  or  clauses,  such  as   in  “Our   children  deserve   a  better   world.
Our   planet   deserves   a   better   world.  We   deserve   a   better   world.”  Antimetabole   is
the repetition of  the same words or phrases  in reverse  order, as  seen in “Ask  not
what   your   country   can   do   for   you,   ask   what   you   can   do   for   your   country.”
Alliteration involves repeating the same sound or letter at the beginning of adjacent
32 or   closely   connected   words,   as   demonstrated   by   “She   sells   seashells   by   the
seashore.”   These   types   of   repetition   can   help   you   create   rhythm,   coherence,
emphasis, and contrast in your speech, and make it more memorable and catchier
for   your   audience.   The   third   tip   for   using   repetition   in   a   persuasive   speech   is   to
find   a   balance   between   repetition   and   variety.   If   you   repeat   the   same   words   or
phrases too often, too close together, or without any variation, your audience will
quickly lose interest. To avoid this, you need to vary the length, structure, and tone
of   your   sentences   and   paragraphs.   Additionally,   use   synonyms,   antonyms,
examples, and anecdotes to support and illustrate your repeated words or phrases.
Additionally, mix different  types of repetition and use them at  different points in
your speech. Finally, break up your repetition with questions, pauses, gestures, and
transitions. By using this combination of repetition and variety you can keep your
audience engaged and curious about your speech without sounding repetitive and
boring. The fourth tip for using repetition in a persuasive speech is to review your
repetition   before   and   after   your   speech.   You   need   to   check   if   your   repetition   is
appropriate,   effective,   and   consistent   with   your   speech   goals   and   audience
expectations.   To   do   this,   ask   yourself   why   you   are   repeating   a   certain   word   or
phrase and what effect you want to achieve. Additionally, read your speech aloud
or   record   yourself   and   listen   to   how   your   repetition   sounds.   Furthermore,   seek
feedback from others, such as peers, mentors, or coaches, on how your repetition
works. Lastly, edit, revise, or remove any repetition that is unnecessary, confusing,
or distracting. By taking the time to review your repetition, you can improve your
speech   and   ensure   that   your   repetition   serves   its   purpose   and   enhances   your
message.   When   delivering   a   persuasive   speech,   it’s   important   to   practice   your
repetition beforehand. You should  memorize your  repeated words or  phrases  and
their locations, mark your speech notes with cues, practice in front of a mirror or a
friend, try different ways of saying your words or phrases, and adjust according to
feedback. Practicing your repetition can help you master your speech and deliver it
33 with   confidence   and   conviction.   Ultimately,   these   tips   will   enable   you   to   use
repetition wisely and skillfully in your persuasive speech.
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38

The role of repetition in persuasive texts

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