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Turizm sanoatida festivallarning ahamiyati

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Turizm sanoatida festivallarning ahamiyati TABLE OF CONTENT INTRODUCTION………………………………………………….…………5 CHAPTER I. THE THEORICAL PRINCIPLES OF TOURISM INDUSTRY AND EVENT MANAGEMENT. 1.1. The essence of tourism industry, and its effect on the developing countries’ tourism economy……………………………………………………8 1.2. Types of event. Event management…………………………………….14 1.3. The concept of festivals and their role in tourism development……………………………………………………………….…22 CHAPTER II. UZBEK EVENTS AND THEIR CONTRIBUTION TO TOURISM INDUSTRY OF UZBEKISTAN, TOURISM FESTIVALS. 2.1. Foundation and advancement of events in Uzbekistan………………….28 2.2. Festival “ Sharq taronalari” (“Melodies of Orient”) – focal point of international visitors…………………………………………………………….32 2.3. “ Silk and Spices” festival’s development prospects…………………

3.2. " Festival devoted to Amir Temur`s 680th anniversary or Bukhara at the period of Timurids " developing prospects of festival, its purpose and festival program…………………………………………………………………………52 3.3.Marketing effort in promoting of festivals…………………………….59 CONCLUSION………………………………….. ……………………………...63 ANNOTATION…………...…………………………....………………………..66 BIBLIOGRAPHY…………………..……………………………………………71 2

INTRODUCTION The importance of the research work. To develop tourism in Uzbekistan the role of festivals is important. Our country can be famous not only with its historical heritage, but also with its everlasting traditions, scientist – scholars, and nature. To the grow the interest of visitors to Uzbekistan many festivals are being hold, which show our customs and traditions. For example; “Boysun Bahori”, “Asrlar sadosi ”, “Sharq taronalari (Melodies of Orient)”, “Silk and Spices” festivals which are famous in local and international borders. It would be expedient if such festivals are more held. Because festivals function many sidedly, they introduce and promote the country, lengthen seasonal prevalence, preserve our losing customs and traditions, spend leisure time of local population

• Study Timurids dynasty and their period, social – political , cultural life of Bukhara in the XIV – XV centuries, moreover study historical monuments reconstructed being preserved to our days, thus use marketing measures to commerce the festival program. The object and subject of the research. The historical monuments built and reconstructed in Bukhara by Timurids in the XIV – XV centuries are the object of the research, and the subject of the thesis is to organize theoritical knowledge about Timurids era, as well as form out a program and emblem of the festival devoted to “Amir Temur`s 680th anniversary or Bukhara at the period of Timurids”. Outline of the thesis. This thesis consists of introduction, three chapters, 11 images, two figures, four tables, 2 diagrams, conclusion and recomm

CHAPTER I. THE THEORICAL PRINCIPLES OF TOURISM AND EVENT MANAGEMENT 1.1.The essence of tourism, and its effect on the developing countries’ tourism economy Tourism is one of the world's fastest growing industries as well as the major source of foreign exchange earning and employment for many developing countries. Tourism brings in large amounts of income into a local economy in the form of payment for goods and services needed by tourists, accounting for 30% of the world's trade of services, and 6% of overall exports of goods and services. It also creates opportunities for employment in the service sector of the economy associated with tourism. The service industries which benefit from tourism include transportation services, such as airlines, cruise ships, and taxicabs; hospitalit

Association of Scientific Experts in Tourism defined tourism in terms of particular activities chosen and undertaken outside the home. In 1994, the United Nations identified three forms of tourism in its Recommendations on Tourism Statistics: • Domestic tourism, involving residents of the given country traveling only within this country; • Inbound tourism, involving non-residents traveling in the given country; • Outbound tourism, involving residents traveling in another country. There are tourism forms alongside with tourism types and in their turn, they influence in the development of tourism. Here in figure 1 you can see all types and forms of tourism: Fig.1. Types and forms of tourism. Source: http://oer.nios.ac.in/wiki/index.php/Forms_of_Tourism A form of tourism – event tourism is de

Event tourism is a systematic planning, development, and marketing of festivals and special events as tourist attractions, image – makes, catalysts for infrastructure and economic growth, and animators of built attraction. Nowadays `event tourism` is generally recognized as being inclusive of all planned events in an integrated approach to development and marketing. Event tourism has great similarity with other special forms of tourism. Basic travel motivators have been identified as falling into the four categories – physical, cultural, interpersonal and prestige. Different types of events can satisfy all thesemotivators. Furthermore, desire for escape from the ordinary and search for the intrinsic rewards of leisure pursuits are motivation for all tourists. Therefore, events can satisfy

Tourism/ Commercial destination  Increased knowledge concerning the potential for investment and commercial activity in the region  Creation of new accommodation and tourist attractions  Increase in accessibility improper practices or inflated prices  Negative reactions from existing enterprises due to the possibility of new competition for local manpower and government assistance Physical/ environmental  Increase in permanent level of local interest and participation in types of activity associated with event  Strengthening of regional values and traditions  Commercialization of activities which maybe of a persal or private nature  Modification of nature of event or activity to accommodate tourism  Potencial increase of crime  Change in community structure  Social dislocation P

hostility Political/ administrative  Enhanced international recognition of region and values  Development of skills among planners  Economic exploitation of local population to satisfy ambitions of political elite  Distortion of true nature of event to reflect elite values  Inability to achieve aims  Increase in administrative costs Source: Hall in Janeczko, 1992; Mules and Ritchie, 2002 – Estimating the Economic Impacts of Festivals and Events. Because of increase of travellers` interests to each form of tourism their growing statistics all over the world is registreted by UNWTO, the change of this indicators will be expected in future. In 2014, international tourist arrivals reached 1.138 billion, a 4.7% increase over the previous year, according to the latest UNWTO World Tourism B

It has been suggested there is a strong correlation between tourism expenditure per capita and the degree to which countries play in the global context. Not only as a result of the important economic contribution of the tourism industry, but also as an indicator of the degree of confidence with which global citizens leverage the resources of the globe for the benefit of their local economies. This is why any projections of growth in tourism may serve as an indication of the relative influence that each country will exercise in the future. Diagram 1.UNWTO Tourism Towards 2030: Actual trend and forecast 1950- 2030. Source: World Tourism Organization (UNWTO) © UNWTO Tourism Towards 2030 is UNWTO’s long-term outlook and assessment of the development of tourism for the two decades from 2010 to

Tourism 2020 Vision, which has become a worldwide reference for international tourism forecasts. According to Tourism Towards 2030, the number of international tourist arrivals worldwide is expected to increase by an average of 3.3% a year over the period 2010 to 2030. Over time, the rate of growth will gradually slow, from 3.8% in 2012 to 2.9% in 2030, but on top of growing base numbers. In absolute numbers, international tourist arrivals will increase by some 43 million a year, compared with an average increase of 28 million a year during the period 1995 to 2010. At the projected rate of growth, international tourist arrivals worldwide are expected to reach 1.4 billion by 2020 and 1.8 billion by the year 2030. Leaning on these indicators we can exactly say that tourism will further devel

and involvement. In order to become a part of a tourist destination, events need to attract participants and or observers who are not part of the local community. Events, as modern and growing phenomenon based on tourism, leisure and business, are public gatherings of people with a certainintent. "Their special appeal comes partly from the limited duration and natural simplicity, which makes them different from permanent institutions and created attractions. Often, their fame and festivity atmosphere raise their importance above everyday events ". They may occur in every culture and community, and a degree of interest in the contemporary society to a large extent depends on the media coverage. Most commonly, events have a relaxing character, with far less competitive and business c

 Economy and trade - fairs, stock market, consumer fairs, presentations, meetings and conferences, publicity events, charity events;  Sports events - professional, amateur;  Education and Science - seminars, workshops, conferences, interpretive events;  Recreation - games and sports for entertainment, leisure;  Politics and the government - inaugurations, investment conferences, VIP visits, meetings, conferences;  Private events - anniversaries, family gatherings, parties. The role of the event is to create a specific atmosphere that characterizes the spirit of different people, their uniqueness, quality, authenticity, tradition, hospitality, certain themes and symbolism. Events have existed throughout human history at all times and in all cultures, and during the second half of the

skills. Events can have negative impacts which are reflected in: the risk of failure in the event, poor allocation of investment funds, lack of responsibility, promoting and so on. Certainly, due to the need to satisfy employees, achieve budget targets and cover other costs, the financial impact of events on a tourist destination is primary. So, events have a wide range of economic benefits, which is reflected in the consumption during the trip (hotel accommodation, restaurants, shopping, etc.). Events attract visitors, increase the average consumption and length of stay and affect repeated visits of tourists to a certain destination. Different events have the ability to attract visitors in the low season, which increases the usage of capacities and provides additional income from tourism.

events are intended mainly for local residents and are normally based on local, social and entertaining values. They bring significant benefits to the local community, because they help create a sense of belonging and recognition of the environment. Local events and festivals may give rise to hallmark events and attract more visitors. Our country can be said to have a synonym for some kind of an event in every city or a town. According to the form and content, events are divided into festivals, sporting events and events related to the industry and business people. Festivals are a very important expression of human activities and as such have a major impact on our social and cultural life. They are connected with the tourism of local communities and as such represent important business act

destination. However, local events can play an important role in the tourist development and the scope of tourist traffic at a tourist destination. Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular. Equally, ‘event management’ is a fast growing professional field in which tourists constitute a potential market for planned events and the tourism industry has

affairs (including meetings, conventions, fairs, and exhibitions), and those in the private domain (including rites of passage such as weddings and parties, and social events for affinity groups). Fig. 2 provides a typology of the main categories of planned events based primarily on their form—that is, obvious differences in their purpose and program. Some are for public celebration (this category includes so-called ‘community festivals’ which typically contain a large variety in their programming and aim to foster civic pride and cohesion), while others are planned for purposes of competition, fun, entertainment, business or socializing. Fig 2. Typology of planned events. Source: Getz Donald. Event management and event tourism (2nd ed.) - New York: Cognizant, 2005 A quick look at the main

1885, the International Association of Fairs and Expositions (IAFE) began with a half dozen fairs, while the International Association for Exhibition Management was organized in 1928 as the National Association of Exposition Managers to represent the interests of tradeshow and exposition managers. The International Festivals and Events Association celebrated its 50th year in 2005, and its orientation appeals to community festivals and other celebrations. Established in 1972, Meeting Professionals International (MPI) is the (self-proclaimed) leading global community committed to shaping and defining the future of the meeting and event industry. The International Special Events Society (ISES) was founded in 1987 and embraces both event designers/producers and their numerous suppliers. As wel

Several research journals are devoted to this field, starting with Festival Management and Event Tourism in 1993, later renamed Event Management. Convention and Exhibition Management was recently renamed Convention and Event Tourism, and an online journal of Event Management research has been established. The World Journal of Managing Events is the latest addition. 1.3. The concept of festivals and their role in tourism development Events and festivals are an essential part of the urban life, having generally, very diversified themes, such as thematic festivals, political events, cultural activities, sport events, religious meetings, etc., and can be held at an international level (such as: Olympic Games, FIFA World Cup, World Expo), as well as at a national level (for example: Oktoberfest

Festivals often serve to meet specific purposes, especially in regard to commemoration and/or thanksgiving. They are associated with celebration and may also provide entertainment, which was particularly important to local communities before the advent of mass-produced entertainment. These celebrations offered a sense of belonging for religious, social, or geographical groups. Festivals that focus on cultural or specifically ethnic topics also seek to inform members of their traditions and the involvement of community elders sharing stories and experience provides a means for unity among families. A festival is a special occasion of feasting or celebration, usually with a religious focus. Aside from religion, and sometimes folklore, another significant origin is agricultural. Food (and con

activities. Most culminate in the consumption of specially prepared food (showing the connection to "feasting") and they bring people together. Festivals are also strongly associated with national holidays. Lists of national festivals are published to make participation easier. Religious festival – among many religions, a feast is a set of celebrations in honour of God or gods. A feast and a festival are historically interchangeable. Most religions have festivals that recur annually and some, such as Passover (pic. 1), Easter and Eid al-Adha are moveable feasts - that is, those that are determined either by lunar or agricultural cycles or the calendar in use at the time. The Sed festival, for example, celebrated the thirtieth year of an Egyptian pharaoh's rule and then every th

Arts festivals – among the many offspring of general arts festivals are also more specific types of festivals, including ones that showcase intellectual or creative achievement such as science festivals, literary festivals and music festivals. Sub-categories includecomedy festivals, rock festivals (pic.3), jazz festivals and buskers festivals; poetry festivals, theatre festivals, and storytelling festivals; and re-enactment festivals such as Renaissance fairs. Film festivals involve the screenings of several different films, and are usually held annually. Some of the most significant film festivals include the Berlin International Film Festival, the Venice Film Festival and the Cannes Film Festival. Picture 3. The opening ceremony at theWoodstock rock festival, USA (1969) Food and drink fe

Picture 4. La Tomatina, Spain(2010) Seasonal and harvest festivals – such as Beltane are determined by the solar and the lunar calendars and by the cycle of the seasons, especially because of its affect food effect on food supply, as a result of which there is a wide range of ancient and modern harvest festivals. Ancient Egyptians relied upon the seasonal inundation caused by the Nile River, a form of irrigation, which provided fertile land for crops. In the Alps, in autumn the return of the cattle from the mountain pastures to the stables in the valley is celebrated as Almabtrieb. A recognized winter festival, the Chinese New Year, is set by the lunar calendar, and celebrated from the day of the second new moon after the winter solstice. Dree Festival of the Apatanis living in Lower Suba

countries, exchanging opinions, having a rest, having positive relations with other nationalities and so on. While managing and forming events special organizations have begun to appear. Such as Event management is a fast growing professional field in which tourists constitute a potential market for planned events and the tourism industry has become a vital stakeholder in their success and attractiveness.  Several types of events are effective means of marketing and advertisement and they have a great importance in tourism industry and are widely used in selling tour products. Festivals are also have special significance. They have peculiarities like restoring ancient traditions, raising spiritual courage, entertaining, and introducing the country to the world;  Events and festivals prov

CHAPTER II. UZBEK EVENTS AND THEIR CONTRIBUTION TO TOURISM INDUSTRY OF UZBEKISTAN, TOURISM FESTIVALS 2.1. Foundation and advancement of events in Uzbekistan Creating and implementation of development events based on a number of cooperative organizations in Uzbekistan. Governmentental organizations especially the Ministry of Cultural and Sports Affairs of the Republic of Uzbekistan, Uzbektourism National Company and other non-profit organizations roles are very high to the various contributions in the organizating and managing of events. Event management companies in accordance with such measures in developed countries will undertake its own and at the same time provide a number of people with jobs. Including; Event managers, image - makes, animators and other similar professions. At the sa

Each locality naturally has its own festivals, too. One worth seeing is the Boysun Spring Festival in Boysun, deemed by UNESCO to be a Masterpiece of Oral and Intangible Heritage of Humanity. Boysun Bahori Many local or provincial celebrations take place in various parts of Uzbekistan during spring. The biggest and perhaps the most culturally significant event is the Boysun Bahori, or the Boysun Spring Festival. Held in mountainous Boysun in Surkhandarya Province, this festival dates back to pre- Islam times and feature storytelling, and other local traditions which have withstood the test of time. This event is so steeped in the region’s history and culture that UNESCO has named the Boysun cultural space as a Masterpiece of the Oral and Intangible Heritage of Humanity. Folklore-ethnograph

least seven times, over the years. The exhibition in April highlights the folklore of the region. Festival of Folk Art (Margilan) Margilan and Rishtan are among the oldest and most important centres for ceramics in Uzbekistan. By the beginning of the 20th century most of the population consisted of potters and the fine quality of the region’s clay allowed it to be used without refinement or mixing. Potters extracted fire-clay, various dyes and quartz sand from the mountains to use in their unique designs. The blue ceramics from Margilan and Rishtan are crafted in a wide variety of forms, such as lyagans, which are large dishes, assorted bowls for food and milk, vases and jugs for water and fruits, and hums, which are large containers for cereals and oil. 27

The range in ornamental patterns in the ceramics here is one of the richest in Central Asia and includes geometrical and plant patterns, signs, symbols and images. By the latter half of the 20th century, the traditional centres were in decline and the production of articles featuring the ‘shkor’ glaze had practically ceased. The All-Union Conference of Art Critics held in Ferghana in 1974 considered these problems and it was resolved to bring attention to this region and its ceramic traditions in order to ensure the continuation of blue ishkor ceramics, which in turn led to the annual festival held here. Festival of Uzbek Plov (Bukhara) Plov is the national dish of Uzbekistan and a daily staple; some report 200 ways of preparing it, while others, more than 1000. The main ingredients, such

contestant must tag a running girl), ram fighting and cock fighting. Nukus is the capital of Karakalpakstan, which is an autonomous republic in Uzbekistan. Schedule of tourism festivals and events, planned to organise in the regions of the Republic of Uzbekistan in 2015. Table 2.Tourism festivals and events in Uzbekistan, 2015. Name of the event Date Venue Kupkari traditional games 1 March (at 10:00 AM) Angren Championship of Uzbekistan on ulak (Kupkari) 1-2 March Namangan hippodrome Kupkari traditional games 5-6 March (at 10:00 AM) Jizzakh Region, Zaamin district, village Zaamin Kupkari traditional games 18 March (at 10:00 AM) Tashkent Region, Toytepa Kupkari traditional games 18 March (at 10:00 AM) Samarkand Region, Kattakurgan The festival of national cuisine -"Taste of the Silk Roa

Source: http://www.advantour.com 2.2. Festival “ Shark taronalari” – focal point of international visitors The Xth “SharqTaronalari” International Music Festival will held in Samarkand in 25-30 August 2015. International Music Festival “Sharq Taronalari” (“Melodies of Orient”) is one of the biggest festivals in Central Asia. The main aims and objectives of the festival are to popularize widely the best achievements of national music art, to preserve and develop great traditions of people, to encourage talents in musical and vocal sphere, as well as to spread in further international creative ties, to strengthen cultural-spiritual cooperation, to praise peace, friendship and ideas of mutual sympathetic. The first International Music Festival “SharqTaronalari” (“Melodies of Orient”) took pla

Each Festival, that was held on in Samarkand is unique and exclusive. Peculiarity of the 6th Festival, which will take place within the last week of August in 2007, will be that it coincides with celebration of 2750 year anniversary of Samarkand at international level and all participants of the Festival “SharqTaronalari” will be witnesses of festivities devoted to this special event. The 9th “Sharq Taronalari” International Music Festival was held in Samarkand in 25-31 August 2013. About 400 artists from 53 countries, representing various continents, presented their traditional music and performing arts culture at the Registan Square of Samarkand – UNESCO World Heritage Site. Chronology of the International Music Festival "SharqTaronalari": 1st IMF “Sharq taronalari” - 1997 2nd I

Festivals not only increase the prestige of the country, but the income of the state (shown in a variety of services: transports, hotel accomendations, restaurants etc.) increase and provides employment in the short term. 2.3. “ Silk and Spice” festival’s development prospects From 28 May to 1 June 2015 Bukhara was hosted the XIV traditional Silk and Spices Festival. Its goal is to preserve the existing cultural heritage with all its specific features and level of artistic skill, as well as support the arts and crafts, such as gold embroidery, hand weaving, wood carving, carpet weaving, construction skills, and fine arts. Every June, visitors can join an unforgettable event in Bukhara Festival "Silk and Spices". During the festival,tourists can visit the fair of handicrafts, where

Special oriental flavor is added by ancient monuments of Bukhara, its streets and unique atmosphere of this age-old city. It is bring together artisans from Tashkent, Samarkand, Ferghana and neighboring countries: Kazakhstan, Kyrgyzstan, Turkmenistan and Tajikistan and also tourists take part from India, Malaysia, Indonezia in this year. Festival participants will have the opportunity to become better acquainted with the craft art of Uzbekistan, try sweets of Bukhara and take part in the parade, which was be held by the Ensemble "Poi Kalyan», and in trade domes "Toki Zargaron", "Toki Telpak furushon" madrassas "Kukaldosh" madrassas "Nadir Divan begi." Festival "Silk and Spices" is organized fourteenth consecutive year and contributes to the prese

The direction of the marching : from citadel Ark till Lyabi Hauz complex 09.00-09.30 - Opening ceremony of the XIV annual festival “Silk and Spices” Place: Lyabi Hauz complex 09.30-13.00 - To participate in the following programs w ithin the framework of the festival : silk and spices trade, the presentation of workshops of artisans, the presentation of the national games and sport competitions, National Gallery of Fine and Applied Art, the demonstrations of the folklore groups and cultural programs and the presentation of the historical films about Uzbekistan 13.00-14.30 - Lunch Place: Lyabi Hauz Restaurant 14.30-19.00 - To participate in the following programs w ithin the framework of the festival : silk and spices trade, the presentation of workshops of artisans, the presentation of the

Place: Lyabi Hauz complex, Toki Telpakfurushon 09.00-12.00 - T he presentation of workshops of copper coinage school Place: NodirDevonbegi Madrasah , Toki Zargaron 09.00-12.00 - T he demonstration of the embroidering process Place: Kukaldash Madrasah, Abdulazizkhon Madrasah 09.00-12.00 - T he demonstration of the carpet weaving Place: Tim Abdullakhon caravan sarai, Silk Center 09.00-12.00 - T he presentation of workshops of blacksmith school Place: trade centers Toki Sarrafon, Toki Telpakfurushon, Toki Zargaron 09.00-12.00 - T he presentation of workshops of gold-embroidering school Place: Nodir Devonbegi Madrasah , the center of gold- embroidering “Sovg’a” T he show of the national games and sport competitions 10.00-12.00 - T he show of the national games ( Sheep and rooster fights ) Plac

May 30 , 201 5 Saturday 08.00-08.15 - Gathering of the participants of the scientific-practical seminar: “The perspectives of transforming Bukhara, “the city on the Great Silk Road” into the center of world tourism” at the Lyabi Hauz complex 08.20 - Departure for the Bahouddin Nakshband mausoleum 08.40-08.50 - Arrival to the conference hall of the Bahouddin Nakshband mausoleum Place: the Bahouddin Nakshband complex 09.00-09.30 - Speech of the Head of Bukhara region, a member of the Council of the Republic of Uzbekistan and the opening ceremony of the conference 09.30-10.30 - Speeche sinplenary 10.30-11.00 - Coffee Break 11.00-12.15 - Speeche sinplenary 12.30-14.15 - Lunch Place: the historical place Gavkushon 14.30-16.00 - Arrival to the conference hall of the Bahouddin Nakshband mausoleum

Fine and Applied Art, the demonstrations of the folklore groups and cultural programs and the presentation of the historical films about Uzbekistan 19.30-20.30 - Dinner Place: Adras Restaurant S ilk and spices trade 09.00-20.00 - Trade of silk and spices by local and foreign artisans Place: Lyabi Hauz complex , trade centers Toki Sarrafon, Toki Telpakfurushon, Toki Zargaron National dishes “Palov sayli” 12.00-14.00 - The contest “Palov sayli” Place: the historical place Gavkushon T he presentation of workshops of artisans 09.00-12.00 - The presentation of workshops of ceramics, Arts and miniatures, copper coinage, the demonstration of the embroideringand carpet weaving process, the presentations of the workshops of blacksmith, gold-embroidering school Place: Madrasahs Kukaldashand Nodir De

10.00-12.00 - T he show of the national games ( kurash competitions ) Place: at the rear part of the Ark National Gallery of Fine and Applied Art 16.00-18.00 - National Gallery of Fine and Applied Art and the exhibition of painters Place: at the rear part of theBukhara Art Museum T he presentation of the historical films about Uzbekistan 20.30-22.00 - the presentation of the historical films Place: Kukaldash Madrasah May 31 , 201 5 Sunday 09.30-13.00 - To participate in the following programs w ithin the framework of the festival : silk and spices trade,the presentation of workshops of artisans, the presentation of the national games and sport competitions, National Gallery of Fine and Applied Art, the demonstrations of the folklore groups and cultural programs and the presentation of the

Spices” Place: Poyi Kalon complex 21.45 - Departure for the Bukhara International Airport 22.00 - Arrival to the Bukhara International Airport and departure for Tashkent S ilk and spices trade 09.00 -18.00 - Trade of silk and spices bylocal and foreign artisans Place: Lyabi Hauz complex , trade centers Toki Sarrafon, Toki Telpakfurushon, Toki Zargaron T he presentation of workshops of artisans 09.00-12.00 - The presentation of workshops of ceramics, Arts and miniatures, copper coinage, the demonstration of the embroideringand carpet weaving process, the presentations of the workshops of blacksmith, gold-embroidering school Place: Madrasahs Kukaldash and Nodir Devonbegi, Lyabi Hauz complex, trade centers Toki Sarrafon, Toki Telpakfurushon, Toki Zargaron, Tim Abdullakhon, Abdulazizkhon Madra

Place: at the rear part of theBukhara Art Museum The closing ceremony and awarding ceremony of the participants of the festival 20.00-22.00 - The concert of the closing ceremony of the XIV annual festival “Silk and Spices” Place: Poyi Kalon complex T he presentation of the historical films about Uzbekistan 20.30-22.00 - The presentation of the historical films Place: Kukaldash Madrasah Source: Adapted from ‘Uzbektorism” N. C. document. Chapter III. " Festival devoted to Amir Temur`s 680 th anniversary or Bukhara at the period of Timurids " festival program and its developing prospects 3.1. Culture and historical buildings of Bukhara in the period of Timurids Our country is rich not only in cultural heritage, but also scientific heritage. Historically, many scientists and rulers, sc

In the 60 th of the XIV century he also decided to set free Movarounnahr from Mongol`s hands like other local beks and taking into consideration all cities in the country, their social force and layers, religious movements and their special impact he determined exactly the role of Bukharai Sharif in this case. Temur was growing like a skilled politic, who was sure that he wouldn’t success without freedom movement intensifying in the country, without participation of prominent Islamic scholars and their leadership. It is known that in 1361 Temur formed an alliance with Khozogan`s grandson Amir Hussein. The next four years was a period of close contact with the two amirs. But each wanted individual governing and looked for their enthusiastic and friendly forces in Zarafshan and Kashkadarya o

Pottery became the developed, many branched field in medieval crafts. It was devided into: bowl making, jug making, and tandir making branches. During this period stone carving and polishing, making engraver patterns and beautiful hand writing art were perfected. In Samarkand Bibikhanum mosque on a huge stone for putting Koran, at Gur Emir on a nephritis grave stone, at Shakhi – Zinda and other tombs engraver ayats, rhumes and historical notatations were written by making delicate design. During this period, the country's major cities, especially in Samarkand, and Herat building works were culminated and the role of constructors increased. Builders who rose the building with bricks were called construction workers and appliers finishind touches to the buildings by covering facade, arch

2. BayanKulikhan mausoleum. 3. Chashmai Ayub mausoleum 4. Ulugbek Madrasah. Mausoleum Seyfiddin Boharzi This mausoleum is connected with the name of Seyfiddin Boharzi, Islamic world-famous saint, poet, reformer (1190-1262). Who was Sayfiddin Boharzi? For what prophecies was such a magnificent mausoleum built in his memory? In order to answers these questions we`ll face to the legends. In ancient times, in beautiful Shahrisabz an attractive young man by name Taragay Bakhodir governed the country. One of the days he went to hunting and ran into desert to catch the deer. After some time the deer disappeared, and slepping shepherd putting his head on his saddle bag appeared face to face to him. A few wolves were eating sheep quietly using the shepherds sweet sleep. Being angry from the shepher

prestigious individuals in order to keep the sultanate by strengthening state government at places. One of them was priest Seyfiddin Baharzi living in Bukhara. Berkakhan sent a coured to him and notified that he had a wish of talking to a great sheykh. Seyfiddin Baharzi sent a letter to Golden Arda and if the emperor wanted to make friends with sheikh, he was to able to accept and support Islam at all countries. Holy sheikh persuaded the emperor that if the emperor took this way, there would be peace again in the country. Berkakhan wanted deliverance from sheikh and visited Bukhara to Seyfiddin Baharzi with many presents, accepted Islam and became his disciple, then ordered to build an interior chamber, a mosque and a madrasah in honor of holy sheikh. A very fast fertile lands were present

About real presence of such monument the information given in Ibn Battuta, can be also argument: " It was considered belonging to sheikh, the location which we arrived is very huge, it has vakhfs, and pilgrims have snacks from the profit of vakhf….”. Sheykh`s wooden grave stone is made from delicate carving style and designed with red colour and golden patterns and now it is kept museum of Bukhara. Seyfiddin Baharzi mausoleum consists of 2 rooms, the biggest is premises(12,1 m 4 angled room), the small one is graveroom (9,5 meter) and different domed buildings. The portal of grave room was built in the XIV century. The portal like head is deeo arched, the bunch of flowers are put at 2 sides. There are holes between portal and bunches on flat mihrab niches. There are arched little doors

the walls its full decoration than the remains. Over the time the bricks of exterior walls western, northen façade is covered designs preserved. More than 8 meters high portal façade is covered with carving galzed ceramic. The magic writing on 4 meters high arche of the portal are made in the style of ceramic dialing. The mausoleum consists of buildings divided into two unequal parts in the form of four – angle. The first one is premises, it is covered with dome and the second part of the building which is moved to the west is small and it’s a graveroom where Buyankulikhan`s tomb is located. The light comes down through the upper space (widths 55cm) into the graveroom. Though the door of the graveroom we can go to two narrow galleries. The gallery is converted into the thick side wall of t

According to other legends many times before there was a spring here. Pure water coming out of the ground satisfied the thirst and cured patients with various diseases, the crippled injured as well. Gradually the Persian word “Mayub” was pronounced like “Ayub”. Perhaps, once here the bells of caravans which took the way from East to West though the Great Silk Road sounded their tired people in the desolate deserts had a little rest here informed the whole world that there was healing spring in Bukhara. While the time passed, over this divine spring peaked domed tomb was built. It was seen clearly from the distance while coming into the city. Nowadays this monument erects n the park of culture and rest by name Samanids. Among the people it is said that it was built at the beginning of the X

Why had Mirzo Ulugbek built the first madrasah of his time exactly in Bukhara? Maybe this is the symbol of deep respect to the memory of his grandfather`s mother Teginabegim. Or maybe it is the sign of his belief to Bukhara which is considered a scientific – educational center since very ancient times. The former rulers also had built the huge madrasahs and libraries before in this holy city. In particular, in ancient times Khoniya, Forjak, Mas`udiya madrasahs in the city and very rich libraries belonging them were famous in Islamic world. But none of them had reached our period. There for Ulugbek madrasah is considered as the most ancient educational centre. In 1417 the most talented architects and professional constructors of Bukhara began to build this madrasah with Mirzo Ulugbek`s orde

The madrasah is right square shaped, the front of gate with attractive portals, while coming into the corridor, the one side is a classroom, today is a museum, the second side is a mosque, today is a shop selling handicraft works. The second floor of the corridor was a library. Through the corridor there is a way to go to the yard of madrasah. There are also two portals in the yard of the madrasah, the towers were built at two sides of them. The portals from the down to the top are decorated with elegent little bricks, and bordered designs made by flowered mosaics. On one column of the yard the name of the master was written. The mosaic designs of Ulugbek madrasah belong to 3 periods: white and sky blue ornaments made on dark – blue and golden colours belong to Ulugbek`s period, some pale

fairs and exhibitions, sports events and national events. Although we don’t have the companies of the organization and the management of events, several government organization is cooperating to do it. In order to increase the festivals I am devoting my practical work to create festivals and this festival is called “680 th anniversary of Amir Temur” or “Bukhara at the period of Timurids”. About the development perspective of festival I can say that, we can form this festival during 5 years in many regions of Uzbekistan. In this 5 regions festival will be made on the basis of historical buildings that are saved at the time of Timurids until now. These are: Shakhrisabz, Khiva, Samarkand, Tashkent and Bukhara regions. As the first experiment we will celebrate it in Bukhara. Next years in Shak

4. Ulugbek madrasah By these historical – cultural buildings we plan our festival direction. The aim of this festival is to memorise our great ancestors, to recreate forgotten traditions and culture, by this way to rise the interest of foreigners to our country. In Bukhara to celebrate festival devoted to “ 680 th anniversary of Amir Temur” or “Bukhara at the period of Timurids” , we will have below scenario: April 8, to welcome guests at 21:00 in “Bukhara International Airport”. Dinner at 21:20 in “Spanish bar” To accommodate at 22:10 in “Grand Hotel” and take a rest. The first day of festival April 9, in the morning at 9;00 till 12:00 the seminar-conference opening up the ceremony of “680 th anniversary of Amir Temur”. It will be held in conference hall of Grand Bukhara hotel. In confere

From 09:30 to 19:00 “The town view of XIV – XV century” begins from Ark citadel till Labi Hauz complex. At 09:30-10:30 we will show the scene of “Temur and his helpers” inside the Ark palace. At 10:00-19:00 trade domes of XIV – XV century, from Ark to Labi Hauz complex to form the trade domes, because during Timurids Bukhara was the center of trading. For trading is to build the store of silk materials, dried fruits, spices, uzbek breads, types of halva, handicraft works, jewelry appliances and the clothes of sellers should be like those time. At 10:40-11:30 , it will be the art of fighting, the demonstration of uzbek heroes in Poyi Kalyan complex. At 13:30-14:10 we will show “The teaching style of XIV – XV century” in Ulugbek madrasah and we will give information about it. In XIV – XV cen

will continue from 10:00 till 16:00. The process of preparing dishes will be wholly elucidated. At 16:00-17:30 visit to Bahouddin Naqshbandi complex. Dinner in “Asia “ hotel restaurant at 18:30-19:30. At 20:00-22:00 concert devoted to the closing up ceremony in Poyi Kalon complex ( Mirzo Ulugbek`s musical composition “Shodiyona” was preserved up to now and to use this composition in concerts) and the ceremony of valuing young designers. Table 4.The program of devoted festival to “680 th anniversary of Amir Temur or Bukhara at the period of Timurids”: April 8, 2016 Friday Date The content of events Venue 21:00 Welcome guests at Bukhara International Airport participants of festival devoted to “680 th anniversary of Amir Temur or Buhkara at the period of Timurids” Bukhara International Airpo

mausoleums as well as small national music concert. 17:30 – 18:30 Dinner “Spanish bar” 19:00 – 21:30 “Modern Bukhara at night” concert Ibn Sino cultural Palace April 10, 2016 Sunday 08:00 – 08:30 Guide information about Chashmai Ayub mausoleum Chashmai Ayub mausoleum 08:30 – 09:00 Parade ”XIV – XV century soldiers and their horses” Samanids recreational park 09:30 – 19:00 “The town view of XIV – XV century” Begins from Ark citadel till Labi Hauz complex. 09:30 – 10:40 The scene of “Temur and his helpers” Inside the Ark palace. 10:00 – 19:00 Trade domes of XIV – XV century From Ark to Labi Hauz complex to form the trade domes 10:40 – 11:30 The art of fighting, the demonstration of uzbek pahlavans Poyi kalon complex. 13:30 – 14:10 “The teaching style of XIV – XV century”, gid information abo

17:30 – 19:00 National and modern clothes fashion shows Kukaldosh madrasah. 19:00 – 20:30 Dinner Restaurant “Adras” April 11, 2016 Monday 10:00 – 16:00 Uzbek national foods party Near the Kosh madrasah: Ulugbek and Abdulazizkhan madrasah 16:00 – 17:30 Visit to Bahouddin Naqshbandi complex Bahouddin Naqshbandi complex 18:30 – 19:30 Dinner “Asia “ hotel restaurant 20:00– 22:00 Closing up ceremony and valuing young designers Poyi Kalyan complex Source: formed out by author Nowadays foreigners are travelling around Uzbekistan on the direction of Tashkent – Khiva – Bukhara —Samarkand – Tashkent . The main purpose of this direction is to see Uzbekistan`s architectural and historical monuments, at least 5-6 days, at more 8-12 days they visit us. In Bukhara, they travel to the city`s sightseeing a

management organizations, but we should also provide them with necessary trained personnel and we should strengthen the base of events. 3.3. Marketing effort in promoting of festivals By creating festival during several months, it needs huge amount of money and later if it doesn`t get expected results, all done works will be useless. That`s why before spreading it , we need to know how to introduce it to public and how advertise it. Nowadays in Uzbekistan so as to advertise festivals they the web sites of tour operators and mass media. For advertising festivals and for attracting many foreigners, several marketing actions exist, including below;  Websites;  Mass media;  Social media;  And others. In tour operator`s websites there are information about celebrating date of festivals, by

site and we are able to see so many opportunities for several participants. Potential tourists can get several information about festival and at the same time it will increase their interest and for sure, they will plan their holiday for this days. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics, to distribute their information. Outdoor media are a form of mass media that comprises billboards, signs, or placards placed inside and outside of commercial buildings, spor

Social media has been broadly defined to refer to the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships. At the present time, there are different types of social media that are available and it users are rising year by year. In 2012 – 2014 at Pew research center`s Internet Project Surveys, especially the most widespeared social media and its users studied. According to this information, Facebook, Twitter, Instagram like this social media should include festival`s web page and the preparation process in short video views, announcement and news, this will result for the popularity of new festival. A simple example; one user`s visit to the webpage, its “Like” in announ

copper engraving, needle making, chain – making, stone making, glassmaking similar to this handicraft streets. In the second background there will be four magic historical buildings that were constructed and restored at the time of Timur and his descendants. There are: • “Ulugbek” madrasah which was built by order of favourite grandson of Timur (1419 – 1421); • Reconstruction of second or cone – shaped dome side of “Chashmai Ayub” masuleoum by the order of Amir Timur in 1379; • The construction of Seyfiddin Bahorzi and Buyankulikhan mausoleum located in Fathabat garden in the east side of Bukhara by the order Amir Temur; its main portals, internal decorations, premises belong to the second half of XIV century which was mentioned in many historical sources. The last step to draw in eye – ca

the world rose to, a 1,138 billion in 2014, percentages increased by 4.7%. Foundation of new forms of tourism provide an increase of touristic flow. One of the new forms of tourism is the context of the event in the 90 th of twentieth century. Every time of event will be based on development of infrastructure of the regions, forming planned entertaining events and improving regional development objectives. Together with improvement and enlargement the numbers of event many associations and management companies are being established. Event management are engaged with propaganda and designing works of planned events, including festivals, political, scientific, sports and art, exhibitions and trade fairs and ect. At present, the presence of such organizations in developed countries provide de

in the Uzbek people, providing the appearance of Uzbekistan is the biggest achievement. Each year held "Sharq taronalari (Melodies of Orient )" will visit more than fifty countries of the world, the participants in the festival. The festival, popular national music, art, music and vocal representatives of illuminate the linking of international relations, cultural exchange, such as the strengthening of friendship and cooperation ideas put forward. 25 - 30 days of August this year, Xth International Music Festival "Shark Taronalari" will be held. Have been held since 2000, "Silk and Spices" result in Bukhara region, including the development of infrastructure of the festival. This festival restores the support and improvement of the moral values of craftsmanship, as

Uzbekistan festivals commercialized marketing measures the effectiveness of its application. For this purpose, information on festivals, along with partner tour companies in page to create their own web page, users the mass media, the "customers" to do social pages to print their own supply of advertising festivals promising to improve. Concluding the thesis I would like to recommend the following suggestions:  Strengthen the basis of events though establishment of event management companies;  Educate and train skilled personnel of this sphere, provide them conditions to improve the their qualification abroad;  For increasing uzbek events, for further development of the tourism industry, promotion of the country organize festivals, thus show participants and visitors national cu

O`zbekiston turizmini rivojlantirish uchun ayni paytda festivallarning o`rni beqiyosdir. Yurtimiz nafaqat madaniy–tarixiy meroslari bilan, balki uning o`chmas urf–odatlari , olim–u ulamolari, tabiati bilan ham dunyoga mashhur qilish mumkin. O`zbekistonda kelayotgan sayyohlarni qiziqtirish va o`z urf–odatlarimizni ko`rsata olish maqsadida bir qancha festivallar yaratildi. Ular jumlasiga, “Boysun Bahori”, “Asrlar sadosi”, “Sharq taronalari”, “Ipak va ziravorlar” kabi yurtimizda va chet ellarda mashhur bo`lgan festivallarni kiritishimiz mumkin. Shu kabi festivallarni ko`proq yaratsa, maqsadga muvofiq bo`lardi. Chunki festivallar mavsumiylikni uzaytirish, unut bo`lib borayotgan qadriyat va urf – odatlarni saqlab qolish va mahalliy aholinining bo`sh vaqtini samarali o`tkazish kabi bir qancha va

Bitiruv malakaviy ishi kirish, 3ta bob, xulosa va takliflar, foydalanilgan adabiyotlar ro'yxatidan iborat. Bitiruv malakaviy ishda O`zbekiston Respublikasi prezidenti asarlari, mavzuda tegishli qonun va hujjatlar, xorijiy adabiyotlari, bir qancha xorij maqolalari va foydali internet ma`lumotlardan foydalanildi, umumiy malakaviy ish hajmi 73 bet bo`lib, mavzuga oid 11 ta rasm, 2 ta diagramma, 4ta jadval, 2ta chizma mavjud. I bobda turizm va turizm sanoatining nazariy asoslari va tadbir menejmenti haqida ma`lumotlar keltirilgan. Turizm shakli sifatida tadbir turizmi tasnifi, tarixi, turlari va ularni boshqarishda tadbir menejmeti, festivallarning turizm rivojlanishidagi o`rni haqida batafsil ma`lumotlar berilgan. II bobda O`zbekistondagi tadbirlar, ularning yaratilishi va tashkil etilish

Tadbir turlari ko`payishi bilan bir qancha assotsiatsiyalar, tadbirlarni tashkil etish va boshqarish kompaniyalari vujudga keldi. Tadbir menejment kompaniyalari asosan rejalashtirilgan tadbirlar jumladan festivallar, siyosiy – ilmiy, sport va san`at, ko`rgazma va yarmarkalar va boshqa turdagi tadbirlarni loyihalash, sayqallashtirish, targ`ib qilinishi borasidagi ishlar bilan shug`ullanadi. Hozirgi kunda rivojlangan mamlakatlarda bunday tashkilotlarning mavjudligi tadbirlarning rivojlanib borishiga o`z ijobiy ta`sirini ko`rsatib, mamlakat turizmi rivojini yaxshilamoqda. Festivallar tadbirlarning madaniy tarkibiga kiruvchi tadbir sifatida qaraladi. Festivallarning ahamiyati ular mavsumiylikni uzaytirish, unut bo`lib borayotgan qadriyat va urf – odatlarni saqlab qolish va mahalliy aholinining

san`atini mashhur qilish, musiqa va vokal is`tedod vakillarini ruhlantirish, xalqaro aloqalarni bog`lash, madaniyat almashinuvi, do`stlik va hamkorlikni mustahkamlash kabi g`oyalar ilgari surilgan. Joriy yilning 25 – 30 avgust kunlarida navbatdagi X “Sharq taronalari” xalqaro musiqa festivali bo`lib o`tadi. 2000 yildan buyon o`tkazilib kelinayotgan “Ipak va Ziravorlar” festivali Buxoro viloyatining rivojlanishiga jumladan hudud infratuzilmasining takomillashishiga sabab bo`lmoqda. Ushbu festival hunarmandchilikni qo`llab quvvatlash va takomillashtirish, ma`naviy qadriyatlarimizni qayta tiklash kabi g`oyalarni o`z oldiga maqsad qilib qo`yilgan. 2015 yilning 28 may va 1 iyun kunlari davomida Buxoro XIV an`anaviy “Ipak va Ziravorlar” festivaliga mezbonlik qildi. Festivalning o`tkazilish munos

madaniyatimizni qayta tiklash asosida yurtimizga chet ellik sayyohlarning qiziqishini yanada oshirishdir. O`zbekistondagi festivallarni tijoratlashtirishda marketing chora – tadbirlarni qo`llash o`z samarasini beradi. Shu maqsadda festivallar to`g`risida ma`lumotlarni hamkor tur kompaniyalar sahifasida joylashtirish bilan birga o`z web sahifasini yaratish, mass mediadan keng foydalanib, “xaridorlar”ga ma`qul vaqtda reklamalarni yetkazish, ijtimoiy sahifalarda festivallarning o`z sahifasini kiritish festivallar istiqbollini takomillashtiradi. Bitiruv malakaviy ishni yakunlar ekanim quyidagi takliflarni tavsiya etmoqchiman:  O`zbekistonda tadbirlar menejmenti kompaniyalarini tashkil etish orqali festivallar hududlarini boshqarish, zamirini mustahkamlash;  Shu soha bo`yicha yetuv va malakal

qаbul qilingаn “Turistik tаshkilоtlаrning fаоliyatini tаkоmillаshtirish” to’g’risidаgi fаrmоyishi 3.Karimov I.A. Barcha reja va dasturlarimiz vatanimiz taraqiyotini yuksaltirish, xalqimiz farovonligini oshirishga xizmat qiladi. T: O’zbekiston, 2013. 3.O’zbеkistоndа turizmni rivоjlаntirishning 2005 yilgаchа bo’lgаn dаvlаt dаsturi 4.O’zbеkistоn Rеspublikаsi Prеzidеnti I.А. Kаrimоvning 15.04.1999 yildаgi PF – № 2286 fаrmоni 5. O’zbеkistоn Rеspublikаsi Vаzirlаr Mаhkаmаsining №346 1998 yil 8 аvgustdа qаbul qilingаn “Turistik tаshkilоtlаrning fаоliyatini tаkоmillаshtirish” to’g’risidаgi fаrmоyishi 6. O’zbеkistоn Rеspublikаsi Prеzidеntining 2006 yil 17 mаydаgi “Хizmаt ko’rsаtish vа sеrvis sоhаsini 2006 – 2010 yillаrdа rivоjlаntirish hаqidа”gi PQ – 325 – sоnli qаrоri 7. O’zbеkistоn Rеspublikаsi Pr

15. Е.В. Жулевич, А.С. Копанев «Организация туризма». М .:, 2008 г . 5. 16.Hall in Janeczko, 1992; Mules and Ritchie, 2002 – Estimating the Economic Impacts of Festivals and Events. 17.Getz Donald. Event management and event tourism (2nd ed.) - New York: Cognizant, 2005. 18.Getz D. Event tourism: Definition, evolution, and research // Tourism Management. - 2008. - №29. 19.Thomas O., Hermes B., Loos P. Reference model-based event management // International Journal of Event Management Research. 2008. - №1. - Volume 4. 20. Ruxandra I., Răzvan A. The Role of Festivals and Cultural Events in the Strategic Development of Cities// Informatica Economică vol. 16, no. 4/2012, p 19. 21. Waldemar Cudny. FESTIVAL TOURISM – THE CONCEPT, KEY FUNCTIONS AND DYSFUNCTIONS IN THE CONTEXT OF TOURISM GEOGRAPHY

37.http://oer.nios.ac.in/wiki/index.php/Forms_of_Tourism 38.http://eduportal.uz/ebooks/tarix7/apache/htdocs/NetFiles_Tar7/Htmls/ 39.http://recode.net/2015/01/09/ 40.https://www.facebook.com/sharqtaronalari/ 71

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